Bronco Warthog Price vs Jeep Rubicon 392 Price

[Csn_87]

70k seems reasonable. I suspect they will undercut Jeep a little and can justify it since it's going to have the 3.0 ecoboost and not a V8. A First Edition is priced at 65k so it would likely have all the same options since it's going to be the high tier flagship Bronco so $5k more than the FE to account for the 37s makes sense to me.

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[Raptor911]

The warthog based price will be under the GEN3 raptor based price. No way it will be more. The raptor is the halo off-road vehicle for Ford. I have said this before >> there is an unwritten rule in business, you don’t compete with yourself. So pricing the warthog more than the raptor is making a potential customer pick between the warthog and the raptor.

 

[Erock]

Was born in ‘71... so I’ll say 71k . Mostly because I think it’ll just be a more standard package to start with, kinda like the 392 has a starting package as stated above.

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