One plus to the rubicon is getting a manual with it. Downside is you never see a stripped rubicon at 43 unless its ordered that way. I agree the hemi in the wrangler is gonna be stupid expensive.It's also going to cost 75 grand LOL.
I think what's going to stick it in Jeep's eye is the Sasquatch on Base trim. Theoretically, you'll be able to get Rubicon capability for waaaaay under 40k in a 4 door Bronco. Base Rubicon Jeep 4 door is 43k.
Granted...They throw a lot of money on the hoods of Jeeps...But the MSRP is what makes the headlines.