Bronco's new "tag line" (slogan)...BUILT WILD

[MaverickMan]

If you aint wild, your mild! Wooohooo!

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[BAUS67]

Considering that for decades Ford trucks have been "built Ford tough", this one being 'wild' instead of 'tough' doesn't really seem positive.

I've heard worse catchphrases though.

You got that right Stampede !!!!!! I grew up with " BUILT FORD TOUGH " why change, it says it all !!!!!!

 

[Slickrock]

Better than Chevy's motto for the new "Blazer" - "Built Mild".

 

[HoosierDaddy]

Are we moving from pizzas to sandwiches? I like BLTs but reubens are far superior

Sonny, true love is the greatest thing in the world - except for a nice MLT - mutton, lettuce, and tomato sandwich, where the mutton is nice and lean and the tomatoes are ripe [smacks his lips] ...
They're so perky, I love that.


link

 

[Corsair]

Better than Chevy's motto for the new "Blazer" - "Built Mild".

That’s the restaurant, right?

 

[Carolina Jim]

They're so perky, I love that.

doesn't everyone

 

[Toyhoarder]

If you aint wild, your mild! Wooohooo!

Surely you mean “you’re wild”? “”Smart and adventurous?”

 

[Streetfish]

Yep, coming after JP.
"Ford Touts The New Bronco As ‘Built Wild’ With Brand New Tagline" "The purpose behind this new tagline is to remind folks just how rugged the off-road utility really is. And we’ve already seen the new Bronco work its magic on some wooded trails." https://fordauthority.com/2020/06/ford-touts-the-new-bronco-as-built-wild-with-brand-new-tagline/

I'm sorry but that is a terrible tagline. I'd fire whoever came up with Built Wild

 

[MaverickMan]

Surely you mean “you’re wild”? “”Smart and adventurous?”

 

[Michael Grasso]

I LIKE IT! New personalized plate material too maybe: BLT WILD

Yep!

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