Build & Price - Constrained Option Prices UP

[Cheshire]

Just built the 4Dr BaseSquatch 2.7L MIC in B&P that's being built in April and surprised by the price increases

Sasquatch increase +$750
Hardtop increase +1200 ouch

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[Compta38]

my MSRP $58k Bronco that I paid $52k for last summer would now cost $62k. At this rate the thing will be worth more after I pay it off than it cost me new.

 

[BroncoWTFAN]

my MSRP $58k Bronco that I paid $52k for last summer would now cost $62k. At this rate the thing will be worth more after I pay it off than it cost me new.

Same here paid $58K and now its $64K, crazy increases going on.

 

[MnLakeBum]

I just checked the pricing on my OBX that I took delivery on 2/2/23 and the Lux package is up $800 to $3,945 and the HD Modular is up another $150 to $975. I had price protection but if i ordered one now the price would be $7,040 more and sales tax would make it $7,500 more.

 

[RagnarKon]

Only up ~$5000 for me, but I skipped most of the high-end packages.

Compared to the price of Jeep’s Recon Package I’ll admit the Sasquatch Package price felt a little on the low side. It sucks because that Sasquatch package price was absolutely the best part of the Bronco—but I get it why Ford changed it.

I also understand the price increase on the hard top, that just brings it in-line with Jeep’s pricing.

But the Lux Package price increase… wowzers. It was already a really tough sell for me before given it was almost double the High Package. Now it just doesn’t make sense.

 

[Gizmo]

I just checked the pricing on my OBX that I took delivery on 2/2/23 and the Lux package is up $800 to $3,945 and the HD Modular is up another $150 to $975. I had price protection but if i ordered one now the price would be $7,040 more and sales tax would make it $7,500 more.

I know, this is sick, my build is close to $60K now, and I am not seeing it worth it, and think I will get stung in 3-4 years if and when I decide to sell it-my excitement is fading now to place an order-we shall see.

 

[mmorgan]

With the new Ranger going into production this summer reduced capacity for the Bronco will result. Higher prices yield lower demand - Ford is just maximizing their profit potential.

 

[roboticsrob]

Only up ~$5000 for me, but I skipped most of the high-end packages.

Compared to the price of Jeep’s Recon Package I’ll admit the Sasquatch Package price felt a little on the low side. It sucks because that Sasquatch package price was absolutely the best part of the Bronco—but I get it why Ford changed it.

I also understand the price increase on the hard top, that just brings it in-line with Jeep’s pricing.

But the Lux Package price increase… wowzers. It was already a really tough sell for me before given it was almost double the High Package. Now it just doesn’t make sense.

This. The Wrangler pricing has risen faster than the Bronco since they’ve been under price protection for our orders, so Ford is playing catch up.

Just got a 5th production date push back email this week on our 2 Door 7MT Badlands, which is now about $5500 more for a new order after this weeks price increase.

 

[broncoj11]

But the Lux Package price increase… wowzers. It was already a really tough sell for me before given it was almost double the High Package. Now it just doesn’t make sense.

Maybe that’s the point lol, to slow down the bleeding from folks ordering it

 

[AZ_Liberty]

Compared to the price of Jeep’s Recon Package I’ll admit the Sasquatch Package price felt a little on the low side. It sucks because that Sasquatch package price was absolutely the best part of the Bronco—but I get it why Ford changed it.

Sasquatch has always been hugely overpriced, because you end up paying an extra $1600 if you have a Stick Shift.

 

[Silver-Bolt]

Ford is pricing the options they can't get high. If you want it you will pay. It will reduce the number of people that spec those options on their builds when the order banks open.

 

[Cheshire]

Ford is pricing the options they can't get high. If you want it you will pay. It will reduce the number of people that spec those options on their builds when the order banks open.

I doubt it. I can't imagine someone who wants Sasquatch deciding not to get it over an additional $750. Same goes for the hardtop for an additional $1200. I personally wouldn't want a Bronco with softtop. Now LUX package I could definitely do without.

 

[fields_day]

Damn the 2dr Basesquatch I built out the other day sat at around $44k and now its at $45.7k

 

[ac360]

$1895 for the MIC hard top was the original price for the MOD hard top.

If and when the MOD hard top becomes available, I'd imagined it'll be $1k more.

 

[Bad-Daddy-Lands]

It's all relative. I was at the grocery store yesterday and noticed Thumann's hotdogs are now $10 for a 1 pound package. And there's no residual value after you use your hotdogs.

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