Build & Price Update from Ford – Q&A with Bronco Brand Manager

[Southern Girl]

When I look at every other Ford vehicle B&P, all the information and pricing is there.

When are some people going to stop make excuses for Ford and admit they have the third or fourth string team on the Bronco project, there is nothing professional about it!

Honestly, it is making me extremely nervous about buying one at this point. My hubby and I have been discussing this and we are concerned. It does not engender confidence in the product when they just realized the backing on the seats might weigh too much if its not carpet.

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[Broncocito]

It's funny because if the engine upgrade was marketed as aprx $3200 and included the AT (As "free") and they had done it from the jump... Would anyone be complaining?

The engine is the wanted item, a lot view the transmission as an annoyance. Don't separate them out as separate line items if they aren't available individually.

This is really understanding consumers 101 type shit. Actually I haven't taken a marketing class since junior year in highschool so it isn't even 101 level!

The thing is if you look at the F150 $1195 cost on the base (XL) and on the Supercrew it is included zero cost for the 2.7. So with the $1895 for the 2.7 it looks feasible to have the auto included.

 

[Boxer4]

as exciting as it was to watch; I kept falling asleep. To monotone. What I got from the GVWR is they can't add more weight to the vehicle based from a worst case senerior. And since they are already at a "worst case" senerior. Can we assume there will be no possible future to have the 3.5L ecoboost in the "warthog"? But how can we add an additional winch and heavier modular hard tops which weight more. Makes so sense. And how can Jeep get away with stuffing a V8 in the wrangler which I'm assuming makes it weight more than a Bronco based from current base gross weights.

I don’t think that is it. He said the system can’t dynamically add the weight. So I take it that system simply can’t add the weights of your individual build. So it all doable, Ford is just not providing you the means.

 

[Southern Girl]

Because a 4 door FE has all the added bolton weight so it's maxed out

What is bolton weight?

 

[Superthornbird]

Saw this coming. Too many people on here thought the B&P was the holy grail. It's just a basic tool, not an public detailed order book.

A very blunt tool at that

 

[Tonka Bronka]

Honestly is ford trolling us? Why are they putting kids with no experience in charge of a project like this? If I’m Paul Wraith I’m fucking livid.

I’m not sure who Paul is but I agree with you on the kids part. I mean I’m sure that she’s a very nice girl but in one video this girl who looked to be just out of HS claimed she was the person in charge of the interiors! Did everyone at Ford retire at the same time? Bless her heart.

 

[TTU86]

Build and price means build and price. No other car pricing tool is this jacked up. About to go a completely different direction.

 

[SoccerDude]

Last 3 minutes are Gold. Lots of Sighs, Umms, Yeah..., and deep breaths when answering about GVWR.

 

[@BadBlueBronco]

Filson hat guy: *says something that doesn’t make sense* “does that make sense?”
Bronco nation: “ya that makes total sense thank you”

 

[broncoj11]

Pretty dumb that you can’t get roof racks/rails for a 4DR Sasquatch in MY 21. This is getting ridiculous

 

[North7]

He's sorry because the Ford brand manager with 20 years experience was not available to roll out the most important Ford vehicle in a generation.

So Ford senior management, in their wisdom said, let's give it to the new guy.

 

[618TRVLWILD]

I’ve lost faith now

Not yet!! Keep the faith. We are just at the beginning of January. Almost new years! Ford got some time to do some things right! Manifest in the New Year Ford gets the help they need to correct some terrible things!

 

[vrtical]

What is bolton weight?

There are already known issues when building a BL but the FE has all of it as a model so like rock rails, bash plates, sasquatch, hard top, liners, etc it's all added weight. Throw on the 2.7 and A10 which are heavier.

 

[Clint]

He's sorry because the Ford brand manager with 20 years experience was not available to roll out the most important Ford vehicle in a generation.

So Ford senior management, in their wisdom said, let's give it to the new guy.

I know I am not being lied to, but at this point, it feels like it.

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