- First Name
- Matt
- Joined
- Jul 8, 2020
- Threads
- 4
- Messages
- 26
- Reaction score
- 423
- Location
- CT
- Website
- www.builtrightind.com
- Vehicle(s)
- 2018 Raptor, 2020 Gladiator, 2020 Tacoma
- Your Bronco Model
- Wildtrak
- Thread starter
- #1
BuiltRight Industries - Innovative Gear Mounting Systems
Hello! My name is Matt Beenen and I've been anxiously awaiting the opportunity to officially introduce myself and our small business! I've been a bit of a lurker on the forums here for a while, soaking up the excitement and sharing the frustration but I think we're really seeing the light at the end of the tunnel with the Bronco saga. We've been in business since 2016 and although we have a number of popular products, we're known for inventing the patented Bedside Rack System for the Ford F-150 and Raptor. Our MOLLE/PALS utility panels are designed to be make and model specific, ensuring a perfect OEM fit and finish.
We've been busting ass to get fitments released for all major truck models so that this summer, we can focus on BRONCO BRONCO BRONCO. We've got a Bronco Sport in-house now for development and shenanigans and just received a June 7th build date for our 4dr Wildtrak. Our 2dr will hopefully not be too far behind.
The BuiltRight Bronco History
Ok, so 'history' is a bit dramatic, but our 6g Bronco story starts in the fall of 2019, when we were contacted by Ford directly about developing a few innovative products to be sold as factory accessories. Many hours of conference calls and some time spent in Detroit later, we ultimately determined that despite the big juicy carrot, what was best for our small business at this time was to go it alone. The Ford Licensed Accessory program is great for large manufacturers, but for us little guys, the discounts, logistics and supplier requirements are crippling. The reason I'm telling this story is this: I strongly encourage you to tap the brakes on your mod purchases while us smaller manufacturers sink our teeth into these vehicles. I promise you, the highest quality and most innovative products are the ones that you'll start to see trickle into the market this summer.
Who We Are and What We Do
We're a small team of guys doing what we love day in and day out to keep the lights on so that we can keep designing and building badass products. I have a background in mechanical engineering with a career that started in DoD contracted and then turbocharged performance products before I finally found my calling in helping to keep your s*** organized. Our team is a combination of gearheads, engineers, veterans, firefighters and outdoorsmen and we all have an appreciation for how important it is to keep your important gear safe, secure and ready for use.
Our Products
I don't wanna beat a dead horse here, so here's a bunch of product pics with links if you'd like to dig a little deeper.
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Enough Talk, Whats the Plan?
This is where you come in. The interior organization concepts that we presented to Ford over a year ago are still fresh in our minds and we can't wait to share them, but if there's one thing I hate, it's selling a product based on what we think people need vs. what we know people need. We'll use threads in this forum to share our engineering and design process with you, collect and implement feedback and then bring products to market one by one with your help. We did this with the Raptor and Jeep Gladiator and it was a blast. It's been asked why we're so transparent with the process when it makes it so easy for others to watch and copycat and the truth is, we're so confident in our finished product, it's quality and it's value, that it's not worth losing out on the fun collaborative part in order to keep a secret. We also have patents, both granted and pending, and various parts and features, which help us protect the investment that we make in R&D.
Well, that was a lot of words - my bad. It's 12:18am on a Friday night and I'm just too stoked to wait and post this on Monday like our marketing folks are telling me to do. I hope that if keeping your gear organized is a priority, that you'll follow along, subscribe to our threads and offer feedback! - Matt, founder
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