Can Someone Explain Big Bend? (Not trolling)

[30ips]

I really am not looking to troll anyone or disparage anybody’s choices, I’m just wondering if I’m completely missing something.

It seems to me that for 4400 bucks above the base, what you’re really buying is the right to buy more stuff that you can’t get on the base, like a locker, like the mid package. I see there are a couple of actual things that you get: leather wrapped steering wheel, fog lights, privacy glass, slightly larger tires and rims. Also a different grill.

But those items certainly don’t equal 4400 bucks, so I’m wondering if the price is simply a fee you have to pay to enable access to more features that you also have to pay for. Did I miss something?

Again, I’m not trolling and I’m not trying to start any crap, I’m genuinely interested in understanding this a little bit better. Is the base model really a loss leader for them? Is this the real true pricing of what this truck should cost?

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[Builtdadbodtough]

Yes

 

[Toccoa]

I really am not looking to troll anyone or disparage anybody’s choices, I’m just wondering if I’m completely missing something.

It seems to me that for 4400 bucks above the base, what you’re really buying is the right to buy more stuff that you can’t get on the base, like a locker, like the mid package. I see there are a couple of actual things that you get: leather wrapped steering wheel, fog lights, privacy glass, slightly larger tires and rims. Also a different grill.

But those items certainly don’t equal 4400 bucks, so I’m wondering if the price is simply a fee you have to pay to enable access to more features that you also have to pay for. Did I miss something?

Again, I’m not trolling and I’m not trying to start any crap, I’m genuinely interested in understanding this a little bit better. Is the base model really a loss leader for them? Is this the real true pricing of what this truck should cost?

You got it. They want you out of Base. Pay the toll and you can start moving up the ladder.

 

[Garemlin]

Just like Jeep does with the Wrangler. You have to jump from a Sport to a Sport S just to have the option to get a/c and power windows and locks.

 

[Incognito]

I really am not looking to troll anyone or disparage anybody’s choices, I’m just wondering if I’m completely missing something.

It seems to me that for 4400 bucks above the base, what you’re really buying is the right to buy more stuff that you can’t get on the base, like a locker, like the mid package. I see there are a couple of actual things that you get: leather wrapped steering wheel, fog lights, privacy glass, slightly larger tires and rims. Also a different grill.

But those items certainly don’t equal 4400 bucks, so I’m wondering if the price is simply a fee you have to pay to enable access to more features that you also have to pay for. Did I miss something?

Again, I’m not trolling and I’m not trying to start any crap, I’m genuinely interested in understanding this a little bit better. Is the base model really a loss leader for them? Is this the real true pricing of what this truck should cost?

Yes.

Ford watched Jeep do this to Wrangler buyers over the years for the base Sport to Sport S jump.

And ya know what?
The majority of buyers payed that $5000 extra and add only a $600 tow package.

To summarize: $5600 over base for:
Aluminum rims.
Leather wrapped steering wheel and shifter.
Satin chrome painted plastic interior trim bits.
Air conditioning.
A sticker on the quarter panels that shows that you weren't one of the Poors, who bought a base model.

Ford learned this lesson very well with the Big Bend.

 

[flatlander40]

If you aren’t going Sasquatch, I think a lot of people would pay quite a bit just to move up in wheel and tire size.

 

[kodiakisland]

Pay to play.
Base 2dr is probably a loss leader and BB is the correction.

 

[B. Ron CO]

This thread on price differences between models may be interesting. Note how 4 Door plot is very linear from Base to Badlands and the 2 Door plot is very linear from Big Bend to Badlands. But there is a greater than linear jump from 2 Door Base on up.

In short, the Base 2 Door is lower than expected based on the price curves, making bigger price increases from both 2 Door Base to Big Bend as well as Base 2 Door to 4 Door.

General consensus seems to be that the pricing of Base 2 Door is to keep cost under $30K with destination even though the price is lower than it should be (or lower than Ford would actually like to price it).

 

[30ips]

If you aren’t going Sasquatch, I think a lot of people would pay quite a bit just to move up in wheel and tire size.

You can get aftermarket wheels and tires of your choice for considerably less, though. I’ve tried to justify it because I want the factory locker, but it’s tough to pay more primarily for the right to buy more stuff.

 

[GordoJones]

Think of it the other way though. The Base model price has been artificially lowered so Ford can advertise starting at $29K. However they gimped the Base model.

 

[JAM]

Just like Jeep does with the Wrangler. You have to jump from a Sport to a Sport S just to have the option to get a/c and power windows and locks.

Am I mistaken? I thought base bronco came with a/c and power windows? I can’t believe any vehicle made these days doesn’t have a/c.

 

[Incognito]

Pay to play.
Base 2dr is probably a loss leader and BB is the correction.

No.

Wrangler and Ram sales are what are keeping FCA afloat right now.

If Jeep isn't losing money, Ford won't either.

 

[30ips]

Ford learned this lesson very well with the Big Bend.

Well, that’s a disappointment.

 

[30ips]

Am I mistaken? I thought base bronco came with a/c and power windows? I can’t believe any vehicle made these days doesn’t have a/c.

I think he may have been referring to the Wrangler bump.

 

[Incognito]

Am I mistaken? I thought base bronco came with a/c and power windows? I can’t believe any vehicle made these days doesn’t have a/c.

Go to the Wrangler B&P and be prepared to be amazed.

I added AC to my 2017 Jeep.

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