Sponsored

internationlriders

Badlands
Well-Known Member
First Name
Josh
Joined
Mar 16, 2021
Threads
8
Messages
319
Reaction score
546
Location
Alberta Canada
Vehicle(s)
2021 Bronco Badlands
Your Bronco Model
Badlands
I guess this means any Bronco delays are only likely caused by model specific supply issues.

https://marketscale.com/industries/...ffset-almost-all-of-the-chip-shortage-impact/

Ford CEO: “We were able to offset almost all of the chip shortage impact.”

May 24, 2021

On the heels of the new electric F-150 announcement, Ford CEO Jim Farley claims that the company was able to offset most of the chip shortage impact in Q1 of this year. Watch or read below to see the rest of Farley’s comments on the chip shortage and the anticipated trajectory of the automaker.

Farley: [The chip shortage is] a big deal right now, and so we think second quarter is really the trough for our chip supply shock, we think the second half is going to improve. We’ve cut our production almost 50% The chip issue is complicated, but we really see the facility that really impacted us in Japan. They’re back up and running. They had a fire burn the whole plant down on March 19. They’re back and running. And we’re confident that in the second half will get most of the chips we need.

The demand is so high for new vehicles right now that I’m not sure we’ll get all of what we need. We’ve rescheduled all of our summer vacations for our hourly workers into this quarter. So the third quarter and fourth quarter we’re going to be flat on the production. It really come down to how many chips. And the chips we use in these vehicles are very complicated. We have hundreds and hundreds of them. And we tend to use the 22 nanometer and bigger chips because our requirements are different than your phone. Our our trucks have to work at 40 below in the North Slope of Alaska. So we tend to use those older feature set chips. And that’s not the capacity is going in. You hear all these big announcements on chip capacity. Those tend to be the smaller, more advanced nodes. And we use a lot of those, but not all of those. So it’s going to be a big transition to get more capacity for us in these the chips that we mostly use.

Host: Jim, I’d be remiss if I didn’t ask about the competitive front here when it comes to chips for sort of took a hit in saying a lot of problems with chips. GM appeared to come across as being in better position. Is that fair? I think the street right now thinks that, in fact, GM’s managing the chips better than Ford.

Farley: You know, I can’t influence other companies, but here’s this management teams commitment, we are going to tell Wall Street everything we know, OK, that’s our plan is to be completely transparent how it falls out in the market. I think it’s going to take time. So let’s see how the numbers work out. But our management team, we want to share everything we know, and that’s what we knew. And we shared it as transparently as we can. Look, we were able to offset almost all the chip impact. 200,000 units in the first quarter. So let’s see what this team can do in the rest of the year.

*Bloomberg contributed to this content
Sponsored

 

AKBronc49

Outer Banks
Well-Known Member
First Name
Russ
Joined
Jun 29, 2020
Threads
31
Messages
1,520
Reaction score
4,860
Location
Anchorage, Alaska
Vehicle(s)
11 F150,02 Excursion,06 Chrysler 300C,21 Bronco
Your Bronco Model
Outer Banks
This cautious optimism is what I heard yesterday from one of the local Ford fleet departments I sat down with. In my line of work the flow of new trucks is keeps up working so this has effected me personally and I've been watching closely. I really hope they have a good plan to get us back to normal. The big question is how long will that take.
 

Sponsored

IfIHMadeA2021Scout

Badlands
Well-Known Member
Joined
Jul 24, 2020
Threads
19
Messages
418
Reaction score
1,601
Location
Republic of Kakistocracy
Vehicle(s)
F-250 Tremor, IH Scout 80
Your Bronco Model
Badlands
hope so...
Some of those Super Duties are special orders. The customers received notices of August deliveries at the earliest.

Ford offset the shortage by rescheduling.......................................
 

porjos

Black Diamond
Well-Known Member
First Name
Joey
Joined
Jul 31, 2020
Threads
3
Messages
174
Reaction score
1,244
Location
Pennsylvania
Vehicle(s)
2021 Ford Bronco
Your Bronco Model
Black Diamond
Clubs
 
I heard this live during their Q1 Earnings Call before Ford stock took a dump to $11.

The key takeaways as both an investor and Bronco reservationist, is that the chip shortage is going to be felt all year, possibly next, and the next quarter (2nd) will be the worst.

No good news.
 

Eric L

Badlands
Well-Known Member
First Name
Eric
Joined
Nov 25, 2020
Threads
6
Messages
229
Reaction score
432
Location
Utah
Vehicle(s)
2015 Edge Sport, 2018 Fusion Sport
Your Bronco Model
Badlands
Clubs
 
Offset for Q1...since that's behind us who cares? Q2 doesn't look so good...per Farley.
 

Sponsored

Chief1301

Banned
Badlands
Banned
Banned
First Name
Todd
Joined
Sep 30, 2019
Threads
4
Messages
858
Reaction score
1,323
Location
Concord, CA
Vehicle(s)
2012 Ford Mustang GT Premium; 1994 Bronco XLT
Your Bronco Model
Badlands
Clubs
 
I guess this means any Bronco delays are only likely caused by model specific supply issues.

https://marketscale.com/industries/...ffset-almost-all-of-the-chip-shortage-impact/

Ford CEO: “We were able to offset almost all of the chip shortage impact.”

May 24, 2021

On the heels of the new electric F-150 announcement, Ford CEO Jim Farley claims that the company was able to offset most of the chip shortage impact in Q1 of this year. Watch or read below to see the rest of Farley’s comments on the chip shortage and the anticipated trajectory of the automaker.

Farley: [The chip shortage is] a big deal right now, and so we think second quarter is really the trough for our chip supply shock, we think the second half is going to improve. We’ve cut our production almost 50% The chip issue is complicated, but we really see the facility that really impacted us in Japan. They’re back up and running. They had a fire burn the whole plant down on March 19. They’re back and running. And we’re confident that in the second half will get most of the chips we need.

The demand is so high for new vehicles right now that I’m not sure we’ll get all of what we need. We’ve rescheduled all of our summer vacations for our hourly workers into this quarter. So the third quarter and fourth quarter we’re going to be flat on the production. It really come down to how many chips. And the chips we use in these vehicles are very complicated. We have hundreds and hundreds of them. And we tend to use the 22 nanometer and bigger chips because our requirements are different than your phone. Our our trucks have to work at 40 below in the North Slope of Alaska. So we tend to use those older feature set chips. And that’s not the capacity is going in. You hear all these big announcements on chip capacity. Those tend to be the smaller, more advanced nodes. And we use a lot of those, but not all of those. So it’s going to be a big transition to get more capacity for us in these the chips that we mostly use.

Host: Jim, I’d be remiss if I didn’t ask about the competitive front here when it comes to chips for sort of took a hit in saying a lot of problems with chips. GM appeared to come across as being in better position. Is that fair? I think the street right now thinks that, in fact, GM’s managing the chips better than Ford.

Farley: You know, I can’t influence other companies, but here’s this management teams commitment, we are going to tell Wall Street everything we know, OK, that’s our plan is to be completely transparent how it falls out in the market. I think it’s going to take time. So let’s see how the numbers work out. But our management team, we want to share everything we know, and that’s what we knew. And we shared it as transparently as we can. Look, we were able to offset almost all the chip impact. 200,000 units in the first quarter. So let’s see what this team can do in the rest of the year.

*Bloomberg contributed to this content
Not sure I believe this? Sounds like Farley is taking a page from the Mike Levine book of lies? :unsure: :cool:
 
 


Top