All I see is ANY current SUV with bigger tires on it. Anyone can do that. Now either keep same basic styling Jeep has always had, or do the Bronco retro looking and you have something there. What GMC is doing would be the same as take a 4Runner and slap some big tires on it..that won't increase sales.
It has come up before, and it isn't any more believable today. GM has something similar they call the Trailblazer in other parts of the world ... but the Trailblazer and Blazer in the North American market will be crossover insults to their names. Any GMC version will be GMs typical upcharge 'premium' trim version of the same Chevy models.
Nothing here to see, move along. Looks like a jellybean crossover with big tires. If they seriously aimed that crossover station wagon/mini-van at the Wrangler they obviously have poor eyesight and are terrible shots and are pretty clueless as to why the Wrangler owners will laugh at that pathetic attempt of parts bin designing.
Reminds me of a vehicross! I'm sure this is just concept work, I doubt they would be launching something like this anytime soon with the upcoming "Baby" Bronco. Also I think this would really only be a competitor to the Baby Bronco... no BOF means no real competition to the flagship Bronco or Jeep Wrangler