Could a higher end Bronco to compete with the AMG or Rovers happen in the future?

[Bronco Snow Dog]

Not so much the AMGs, but I see a lot of Range Rovers and Defenders out there. Seems like this could be a segment that Ford could pursue with a more luxurious Bronco variant.

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[LostInArizona]

IMHO that's a market I don't think Ford would ever specifically target with the Bronco. Perhaps they'll come out with something based on the Bronco platform under to the Lincoln brand, but even then it would probably be years before they'd do something like that. Obviously I couldn't possibly know, but just seems unlikely and I just don't imagine people buying higher end off-road vehicles would be a big enough market to be of interest to Ford as a brand.

 

[MnLakeBum]

I’m not sure the Range Rover customer wants a Bronco no matter how nicely trimmed out it is. My wife drives an ‘18 Range Rover and has zero interest in our Bronco.

 

[MileHighCitizen]

There will no doubt be an Eddie Bauer or King Ranch type edition soon enough.

My guess is a blacked out full leather trim w beadlocks and a winch called the "Bronco Desert Sand Midnight" edition or BDSM for short.

 

[Deleted member 3063]

Maybe in response to a Wrangler Imperial

 

[Rspayde]

Highly unlikely that this will ever happen. If you want a luxury trimmed Bronco do it your damn self

 

[Beach_Bum]

There will no doubt be an Eddie Bauer or King Ranch type edition soon enough.
...

Snagged from earlier this year...

 

[Hopeless Diamond]

Maybe in response to a Wrangler Imperial

With Corinthian Leather?

 

[JustinZ]

Ford could, and it would cost 100k+. My magic 8-ball says "probably not."

I’m not sure the Range Rover customer wants a Bronco no matter how nicely trimmed out it is. My wife drives an ‘18 Range Rover and has zero interest in our Bronco.

I'm in the exact same boat. They are extremely dissimilar vehicles.

 

[mattymik]

IMHO that's a market I don't think Ford would ever specifically target with the Bronco. Perhaps they'll come out with something based on the Bronco platform under to the Lincoln brand, but even then it would probably be years before they'd do something like that. Obviously I couldn't possibly know, but just seems unlikely and I just don't imagine people buying higher end off-road vehicles would be a big enough market to be of interest to Ford as a brand.

Would pay money to see the Matthew McConaughey commercial with him waxing poetic while flying over bumpy desert terrain.

 

[M4Madness]

At heart, the Bronco is a $30K vehicle, no matter how many expensive doodads you add to it to increase the MSRP.

 

[DriveAllNight]

 

[lapazleo]

At heart, the Bronco is a $30K vehicle, no matter how many expensive doodads you add to it to increase the MSRP.

Exactly the Bronco was always meant to be an affordable capable utility vehicle from day one (1966). The base 6g has more goodies than the most optioned out first gens. In other words we're talking about 2 different markets.

 

[LowerSlowerDelaware]

There will no doubt be an Eddie Bauer or King Ranch type edition soon enough.

My guess is a blacked out full leather trim w beadlocks and a winch called the "Bronco Desert Sand Midnight" edition or BDSM for short.

(Flag) Whips and (Tow) Chains included?

 

[Jdc]

I've sat in a Range Rover recently. It was very nice on the inside but let's be real, you're paying for a name. There was more tech in the Range Rover but not 30k more than my badlands. The materials are a bit nicer but again not worth the extra 30k.

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