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Dealer called to convert, surprise 5k ADM

Bronco21

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Folsom Lake Ford called to convert my order today. The sales guy said all the ‘area dealers’ had agreed to a $4,995 markup on the new Bronco. Needless to say I’ll be switching my reservation somewhere else. Just a heads up if anyone has a reso there. It’s the first time I was told after multiple emails to them with various questions. Very frustrating.

Additional info:
Per the salesman they “had over 400 reservations and were allocated about 25% of that”
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ZackDanger

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Folsom Lake Ford called to convert my order today. The sales guy said all the ‘area dealers’ had agreed to a $4,995 markup on the new Bronco. Needless to say I’ll be switching my reservation somewhere else. Just a heads up if anyone has a reso there. It’s the first time I was told after multiple emails to them with various questions. Very frustrating.

Additional info:
Per the salesman they “had over 400 reservations and were allocated about 25% of that”
Isn't this literally the textbook definition of price fixing?

Price Fixing | Federal Trade Commissionwww.ftc.gov › tips-advice › dealings-competitors › pric...

A plain agreement among competitors to fix prices is almost always illegal, whether prices are fixed at a minimum, maximum, or within some range. Illegal price fixing occurs whenever two or more competitors agree to take actions that have the effect of raising, lowering or stabilizing the price of any product or service without any legitimate justification.
 

Outbound Exploration

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?‍♂?‍♂?‍♂?‍♂
 

Firefight911

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Folsom Lake Ford called to convert my order today. The sales guy said all the ‘area dealers’ had agreed to a $4,995 markup on the new Bronco. Needless to say I’ll be switching my reservation somewhere else. Just a heads up if anyone has a reso there. It’s the first time I was told after multiple emails to them with various questions. Very frustrating.

Additional info:
Per the salesman they “had over 400 reservations and were allocated about 25% of that”
I started with them and left when I got the runaround. Thank goodness I went to WC Ford!!!! No runaround. I had, in writing, MSRP with my sales guy, Nate, I believe. Not surprised they are doing this. No deal in writing is exactly why you need a deal in writing!!! Sorry that you have to go through this. I work in Folsom and would love to get your sales tax dollars, I work for the City, but, PLEASE, go get yourself another dealer!!!
 

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Judge Rufus

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The sales guy said all the ‘area dealers’ had agreed to a $4,995 markup on the new Bronco.
That's called price fixing and is an antitrust violation.

ETA: Ninja'd by @ZackDanger
 

Used2jeep

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Folsom Lake Ford called to convert my order today. The sales guy said all the ‘area dealers’ had agreed to a $4,995 markup on the new Bronco. Needless to say I’ll be switching my reservation somewhere else. Just a heads up if anyone has a reso there. It’s the first time I was told after multiple emails to them with various questions. Very frustrating.

Additional info:
Per the salesman they “had over 400 reservations and were allocated about 25% of that”
Area dealerships agreed? Hmm. That sounds illegal but I didn't stay at Holiday Inn Express last night.
 

Used2jeep

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collusion is illegal. they should be called out to the authorities, whoever that is
FTC ? But is that for across state lines?
 

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Hey19

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Call another "area Dealer" and see if you get the same response. He may be pulling your chain, but regardless, time to switch.
 

Used2jeep

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maybe dealerships owned by their group? I don’t know I was seeing red at that point
I would go back and try to get details on that. It could be another really illegal action. If it is the same company that is different - I think.
 

Jason

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Folsom Lake Ford called to convert my order today. The sales guy said all the ‘area dealers’ had agreed to a $4,995 markup on the new Bronco. Needless to say I’ll be switching my reservation somewhere else. Just a heads up if anyone has a reso there. It’s the first time I was told after multiple emails to them with various questions. Very frustrating.

Additional info:
Per the salesman they “had over 400 reservations and were allocated about 25% of that”
Did you check your Ford account and make sure they didn’t convert you?
 
 


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