Dealers taking a reservation holder’s order and marking up is pretty low. But calling a res holder selfish for wanting to sell their Bronco is just displaced anger =upset that Broncos aren’t getting here fast enough while someone else is abt to take ownership of theirs and possibly sell it. Redirect that anger to Ford.Selfish desire for something = greed. Both the dealer and the reservation holder are concerned only about money. Dealer keeping it so they can make the 10-20K and the reservation holder wants it only to make the 10-20K markup. Dealer doesn't care about the res holder and the res holder doesn't care that the vehicle is the dealer's and their choice who they sell it too. Res holder could also just sell it for MSRP, but they want to profit more than to make sure that someone gets a Bronco for a great deal. Selfish reasons on both sides is just my point. All about the $$$.
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