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Dealers WILL be held accountable by Ford for Bronco sales shenanigans

Bronc-O

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chuckling... seriously, how is it gambling when the house (Ford) changes the rules in the middle of the hand? It was a rigged game, not gambling. Had Ford kept the terms that Ford came up (nobody twisted their arm), it would not be a 'gamble' at all. The entirety of your position is that people should have predicted that Ford would change all the rules and ignore the ones in place when reservations were taken. On the face of it, it is laughable that you cling to that as the basis of your opinion. Next time you sit at a blackjack table and the dealer says the new rule is that he can go up to 23 without busting after the hand is dealt, be sure to blame yourself for not assuming that would happen and not the casino.
You can spin things any way you choose, but Ford was never under any obligation to keep the rules as they were if the situation told them change needed to happen. Ford was already after them shortly after reservations began turning into orders. Many still choose to overlook that fact.
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Bronc-O

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No, people are doubting the big dealers will be audited, that Ford will apply the same rules across the board.

As as aside, perhaps you do not understand that Granger and other smaller dealers did not promise anything about delivery times at any time. People made their choices based completely on what Ford had on their webpage. Blaming a dealer because Ford upended the table is just goofy.

edit; it is clear you did not understand the allocation formula included reservations for 2021 and that was eliminated for 2022 after everyone re-ordered for 2022. The second part of the reservation promise was that they would build them before widespread dealer stock.
Like so many things talked about here, people are assuming the big dealers won't be audited, but have no proof one way or the other. That's just an empty argument.

I didn't see any promises made about delivery times, but I doubt anyone thought it could be 3 years. People either didn't use common sense when they saw reservations piling up and saw that Ford was unhappy with the dealer or just plain put too much faith in the dealer because others said so.
What dealer has widespread stock? Most of what they have are units that had a customer that for some reason didn't follow through.
 

RBF 1401

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There may be some truth there, but as time went on, it became clearer that the road was getting bumpy, yet many were more intent than ever to get in line. I don't see how they thought they were all set with allocations when they only had 1 of the 3 key criteria for getting allocations and that was selling Jeeps. The other 2 had them at a disadvantage from day 1.
Yes, I don't quite understand the people who made a reservation with Granger that put them at #900 or #1000 in line.

What's frustrating is how a lot of us by the originally allocation formula would have received Broncos in Spring of 2022, but by the new formula it could be 2023 or 2024.
 
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hemiblas

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Like so many things talked about here, people are assuming the big dealers won't be audited, but have no proof one way or the other. That's just an empty argument.

I didn't see any promises made about delivery times, but I doubt anyone thought it could be 3 years. People either didn't use common sense when they saw reservations piling up and saw that Ford was unhappy with the dealer or just plain put too much faith in the dealer because others said so.
What dealer has widespread stock? Most of what they have are units that had a customer that for some reason didn't follow through.
By the time everyone started realizing what was happening it was too late for anyone to change what had already been done. Some dealers did rack up orders, and Ford let everyone transfer to them. It wasnt until later that it became clear that we were in for a long wait.
We didnt put our faith in any dealer. We put our faith in Ford to follow through with the promises that they had made.
 

RBF 1401

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There may be some truth there, but as time went on, it became clearer that the road was getting bumpy, yet many were more intent than ever to get in line. I don't see how they thought they were all set with allocations when they only had 1 of the 3 key criteria for getting allocations and that was selling Jeeps. The other 2 had them at a disadvantage from day 1.
But as to a disadvantage from Day 1. That is completely untrue.

The original allocation formula was HEAVILY based on the number of reservations. Granger was allocated plenty of Broncos initially and if Ford had kept the same formula, everyone with a 2020 reservation at Granger would definitely gotten a Bronco in 2022.

The new allocation formula cut the value of the number of reservations in half. IN HALF.🙁

Plus, the new allocation includes 25% for Bronco Sport sales. Seriously? No dealer in the country was told that the number of Sports they sold in 21 would affect their big Bronco allocation for 22. So only the huge dealers in large metropolitan areas are getting a good value for that.
 

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Bronc-O

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We didnt put our faith in any dealer. We put our faith in Ford to follow through with the promises that they had made.
This is where many failed. Right from day 1, it states that a reservation is only a spot to buy a vehicle and doesn't promise anything further. If you disagree with any terms, you're only recourse is to log off of the Ford website. There were so many threads that beat the allocation, ordering, constraint issues and much more to death for well over a year. We knew that dealers that had 50 orders on their books couldn't fill all of them in a short time. How did anyone expect a dealer with well over 1000 fill theirs? It was never gonna happen.
 

Kbobs21

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This one is easy. The folks who reserved those trucks walked away because of ridiculous ADMs. It isn't all that difficult to understand why you saw your exact build on a lot, either. It very well may have been an earlier reservation, than yours, that was walked away from.
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This one is easy. The folks who reserved those trucks walked away because of ridiculous ADMs. It isn't all that difficult to understand why you saw your exact build on a lot, either. It very well may have been an earlier reservation, than yours, that was walked away from.
Are you saying is that none of the Broncos in the dealerships that we see are an “allocation” to the dealer? (Just saw another dealer with 25 on the lot).

if that is not the case, then our bronco nation/community’s reservation should take precedent over the dealership “allocation”.

Ford is artificially creating a price increase which benefits them and the dealer through their lease and finance programs and dealer markup.
 

Bronc-O

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Are you saying is that none of the Broncos in the dealerships that we see are an “allocation” to the dealer? (Just saw another dealer with 25 on the lot).

if that is not the case, then our bronco nation/community’s reservation should take precedent over the dealership “allocation”.

Ford is artificially creating a price increase which benefits them and the dealer through their lease and finance programs and dealer markup.
I don't think anyone here has the answer to this. Some assume because they see them sitting there, they have to be stock.
Ford may be gaining something from selling at higher prices, but has no control over what the dealer decides to charge.
 

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“TRANSPARENCY” and “INTEGRITY” are the solutions.
 

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Little to late for any of that , dealers got half of the FE already and its not like Ford did not know this and people who put in reservation back in July of 2020 dont have build dates but people who put in orders two weeks ago do that shows Ford dont care about costumers.
 

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Bronc-O

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Little to late for any of that , dealers got half of the FE already and its not like Ford did not know this and people who put in reservation back in July of 2020 dont have build dates but people who put in orders two weeks ago do that shows Ford dont care about costumers.
What facts do you have to support this? My thinking is the builds are not EXACTLY the same. That's why the new one's are being built. It only takes one option not available such as paint protection currently to put you in the back of the line.
 

airishfan

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What facts do you have to support this? My thinking is the builds are not EXACTLY the same. That's why the new one's are being built. It only takes one option not available such as paint protection currently to put you in the back of the line.
sense I seen a post of someone who post that they walked in and ordered a 2 door with 2.3 with Sasquatch and got a build date not long after is facts and I seen other post sense oct from people that or a lot of people are BSing .but maybe no one put in a reservation for a 2 door base Sasquatch with 2.3.
 

RiskyB

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I didnt read all 10 pages of responses... what I know about Ford enforcement towards dealerships relates directly to the same as "my dealer said". FOMOCO is a complete shit show, zero integrity, zero interest in the 125K+ customers driving Bronco popularity, no shits given by Ford.
 

hemiblas

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This is where many failed. Right from day 1, it states that a reservation is only a spot to buy a vehicle and doesn't promise anything further. If you disagree with any terms, you're only recourse is to log off of the Ford website. There were so many threads that beat the allocation, ordering, constraint issues and much more to death for well over a year. We knew that dealers that had 50 orders on their books couldn't fill all of them in a short time. How did anyone expect a dealer with well over 1000 fill theirs? It was never gonna happen.
Agreed. No one should take Ford's reservation system seriously. I seriously doubt this is the image they wanted to project.
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