Kos

Outer Banks
Active Member
Joined
Aug 25, 2020
Messages
28
Reaction score
80
Location
Omaha, NE
Vehicle(s)
Acura
Everyone talking about having Bronco Specialists trained before Broncos arrive on the lot is missing the big picture. It doesn’t matter if they’re trained by the time they show up on the lot because everyone’s order is going to have been placed 3-4 months before the training. They need to train these people now so they can take orders in December





Advertisement

 

Bronc-O

Outer Banks
Well-Known Member
Joined
Mar 13, 2020
Messages
2,192
Reaction score
2,339
Location
Phoenix
Vehicle(s)
2019 Edge ST
I see this as bad news, as it is reasonable to have training PRIOR to the start off delivery. The training doesn't start until 1 March and goes through May of 2021. Actual delivery seems to get further and further away. With 1/4 million reservations, you'd think this could be done now, unless there are a number of "changes" planned. Not a good sign.
Where did the quarter million reservations number come from? Ford said 165k and someone tried to justify a claim of 185k. Now it's 250k?
 

74-84-21

Wildtrak
Well-Known Member
First Name
Marty
Joined
Jul 8, 2020
Messages
145
Reaction score
372
Location
Missouri
Vehicle(s)
2014 Focus
Clubs
 
severe dealer penalties for that i believe. i doubt they will. especially if it's @Granger Ford . they would prolly give it a good ole polish, wax and shine
Albert won’t have time to go wheeling. It is going to be crazy busy in Central Iowa when transports full of Broncos start arriving.
 

Bronc-O

Outer Banks
Well-Known Member
Joined
Mar 13, 2020
Messages
2,192
Reaction score
2,339
Location
Phoenix
Vehicle(s)
2019 Edge ST
I’m going to be optimistic here. There is the possibility that Ford wants their dealership employees familiarized with the Bronco for deliveries. Imagine showing up to pick up your order and the dealership salesman knows nothing about it and hasn’t seen one before. It’ll be nice if the salesperson can do an actual walkthrough (as they normally would do on the lot) with information that’s accurate and standardized by Ford.

...OR they’re training their dealership salespeople in March because the shipments are going to be delayed by 1 million years due to COVID and incompetence. That’s the pessimistic viewpoint.
Isn't this normal procedure with a new model? there are a few videos on the new F-150 training.
 

Bronc-O

Outer Banks
Well-Known Member
Joined
Mar 13, 2020
Messages
2,192
Reaction score
2,339
Location
Phoenix
Vehicle(s)
2019 Edge ST
Deliveries are targeted starting in June. Last time I checked June is after March and May. Why would you train now, then have your deliveries start 6+ months away? Makes no sense.
People here are constantly complaining their dealer knows little to nothing about the Bronco. Perhaps Ford saw this and decided to do something about it?
 

jaspercasidino

Badlands
Well-Known Member
First Name
Andrew
Joined
Jul 18, 2020
Messages
238
Reaction score
457
Location
Everett, WA
Vehicle(s)
2016 BMW M3, 2016 Ducati 959 Panigale
Vehicle Showcase
1
People here are constantly complaining their dealer knows little to nothing about the Bronco. Perhaps Ford saw this and decided to do something about it?
Ford doesn’t seem to know what the Bronco is. Ford could put some documents together to answer the basic questions now and build and price would help with configuration questions. Publish a document on suspension differences and GOAT modes. Those are the kinds of questions that you need answered for ordering. If you need beyond that, I don’t think your Bronco specialist, who went on a business trip will be more helpful than that. I don’t know about the rest of you, but when I buy a vehicle I know more about it than the salesman on the floor.

8C72CDF4-CBBD-4881-852F-2159C3812B46.gif


Additionally, this is an in-person training event. Physical time with the Bronco still makes more sense closer to actual deliveries instead of having a 6-8 month gap. Couple all that with Covid and you can see why in-person training isn’t happening this year.
 

TN Wheeler

Well-Known Member
First Name
roy
Joined
Jun 23, 2020
Messages
782
Reaction score
559
Location
tennessee, USA
Vehicle(s)
Ford f150, Ford f150, Toyota Tacoma
Where did the quarter million reservations number come from? Ford said 165k and someone tried to justify a claim of 185k. Now it's 250k?
You sir are correct, allow me to correct my self 1/5 of a million! But I must say in my own defense, here is a quote that got my attention:
"""""Citing anonymous but what it called reliable sources, Bronco6G reported the Blue Oval is sitting on at least 230,000 reservations for the born-again Bronco. Keep in mind that doesn't mean Ford has sold 230,000 examples of the off-roader; a reservation is a refundable $100 deposit that represents little more than a spot on a waiting list. """"
Of course 230,000 is not quite a quarter of a million, but it is very close, and as we are on the bronco6 site, this is where my number came from.
 
Last edited:

TN Wheeler

Well-Known Member
First Name
roy
Joined
Jun 23, 2020
Messages
782
Reaction score
559
Location
tennessee, USA
Vehicle(s)
Ford f150, Ford f150, Toyota Tacoma
Deliveries are targeted starting in June. Last time I checked June is after March and May. Why would you train now, then have your deliveries start 6+ months away? Makes no sense.
My only answer is, when the B and P finally comes out, a couple maybe three or four people will go to a dealership, and want to ask questions and place an order, because of this, IMHO having a knowledgeable person there to answer questions and place the order correctly, the first time, may be of some small benefit to the customer. Hope this helps.
 

TN Wheeler

Well-Known Member
First Name
roy
Joined
Jun 23, 2020
Messages
782
Reaction score
559
Location
tennessee, USA
Vehicle(s)
Ford f150, Ford f150, Toyota Tacoma
They don't need specialists to sell to anyone on this forum, this training will be for after reservations get fulfilled. Let's not spark panic here.
Maybe, maybe not, you're guessing. Next, the orders that come in after the B and P is actually published, is SELLING. You may know more about the Bronco, than anyone at ford, maybe so, BUT, I doubt you know more about ordering through the dealership, what can and can't be order together, what needs to be ordered in order to x, etc. In fact the dealers don't know this info yet. Let's not spark panic, and let's no try to whistle past the grave yard.
 

TN Wheeler

Well-Known Member
First Name
roy
Joined
Jun 23, 2020
Messages
782
Reaction score
559
Location
tennessee, USA
Vehicle(s)
Ford f150, Ford f150, Toyota Tacoma
I’m going to be optimistic here. There is the possibility that Ford wants their dealership employees familiarized with the Bronco for deliveries. Imagine showing up to pick up your order and the dealership salesman knows nothing about it and hasn’t seen one before. It’ll be nice if the salesperson can do an actual walkthrough (as they normally would do on the lot) with information that’s accurate and standardized by Ford.

...OR they’re training their dealership salespeople in March because the shipments are going to be delayed by 1 million years due to COVID and incompetence. That’s the pessimistic viewpoint.
A million years because they start training in March? How many million for April and May? After the B and P is finally published, and available, my guess is, maybe 10 guys per state would be interest in placing an order (do you think my number is a little high, maybe it is, but if it isn't) wouldn't it be good as a buyer to actually be able to order a new Bronco, and not get a call back from some salesman with, "I'm sorry I"ve made a mistake on the xyz, you can't get that with the XXXX PACKAGE etc.??? Or, any other problem with the order? I for one don't want a call like that, because the "expert" was poorly training, if trained at all.
 

shieldsy

Badlands
Well-Known Member
Joined
Jul 20, 2020
Messages
128
Reaction score
436
Location
3090
Vehicle(s)
'79 Bronco XLT; '17 Alltrack
Maybe, maybe not, you're guessing. Next, the orders that come in after the B and P is actually published, is SELLING. You may know more about the Bronco, than anyone at ford, maybe so, BUT, I doubt you know more about ordering through the dealership, what can and can't be order together, what needs to be ordered in order to x, etc. In fact the dealers don't know this info yet. Let's not spark panic, and let's no try to whistle past the grave yard.
The Bronco Readiness Program is comprised of more parts than just the onsite Roadeo.
The components that have currently been identified include:
  • Bronco Dealer Communications Plan – A robust, multi-channel approach will ensure you are up to speed on all things Bronco as they are announced
  • Bronco Hot Sheet Reminder – Use this document to help answer customer questions today. Additional hot sheets will be made available as more information is made public.
  • Bronco Text Messaging Reminder – Be the first to hear about Bronco news by enrolling in FMC Dealer Text Messaging. Job aid attached.
  • Marketing Assets on Ford Dealer Toolbox – Assets will be made available to you to support each Bronco event.
  • Bronco eSourceBook – Start preparing for Bronco’s arrival today by exploring eSourceBook content outlining Bronco History and other topics that will be relevant to your future Bronco customers.

A lot of these tools should go a long way to address your concerns. IMO, the onsite roadeo will be more successful when you have the opportunity to be hands-on on production units the specialist can actually drive.
 

SHLYGRR

Badlands
Well-Known Member
First Name
Nick
Joined
Jul 20, 2020
Messages
318
Reaction score
1,295
Location
California
Vehicle(s)
Hyundai Elantra GT Sport
Clubs
 
A million years because they start training in March? How many million for April and May? After the B and P is finally published, and available, my guess is, maybe 10 guys per state would be interest in placing an order (do you think my number is a little high, maybe it is, but if it isn't) wouldn't it be good as a buyer to actually be able to order a new Bronco, and not get a call back from some salesman with, "I'm sorry I"ve made a mistake on the xyz, you can't get that with the XXXX PACKAGE etc.??? Or, any other problem with the order? I for one don't want a call like that, because the "expert" was poorly training, if trained at all.
Sure. The training should happen as soon as possible, but it’s not needed for ordering. The B&P shouldn’t and won’t let you add packages and features to non-compatible vehicle configurations. What you can build on the website will be exactly what you can get. Honestly, I don’t think many people on this forum actually care if dealerships are trained. They just want their order to be delivered ASAP.
 

TN Wheeler

Well-Known Member
First Name
roy
Joined
Jun 23, 2020
Messages
782
Reaction score
559
Location
tennessee, USA
Vehicle(s)
Ford f150, Ford f150, Toyota Tacoma
The Bronco Readiness Program is comprised of more parts than just the onsite Roadeo.
The components that have currently been identified include:
  • Bronco Dealer Communications Plan – A robust, multi-channel approach will ensure you are up to speed on all things Bronco as they are announced
  • Bronco Hot Sheet Reminder – Use this document to help answer customer questions today. Additional hot sheets will be made available as more information is made public.
  • Bronco Text Messaging Reminder – Be the first to hear about Bronco news by enrolling in FMC Dealer Text Messaging. Job aid attached.
  • Marketing Assets on Ford Dealer Toolbox – Assets will be made available to you to support each Bronco event.
  • Bronco eSourceBook – Start preparing for Bronco’s arrival today by exploring eSourceBook content outlining Bronco History and other topics that will be relevant to your future Bronco customers.

A lot of these tools should go a long way to address your concerns. IMO, the onsite roadeo will be more successful when you have the opportunity to be hands-on on production units the specialist can actually drive.
Thank you, It sounds super duper for sure. I guess, after the BandP, but before the actual training, that's just a bump in the road, the "specialist" won't be trained yet, but that doesn't mean there is going to be problems with those wanting to order a new Bronco. That has certainly soothed any thoughts I may have had, that there my be a problem. I just hope the "Bronco specialist" doesn't change jobs between ordering and delivery.
 

Advertisement





 


Advertisement
Top