Details About Original Launch Plans

[rmc523]

From an interview with Matt VanDyke, Ford's Director of Marketing in the US.

“Originally our plan was to release the news about the Bronco Brand and Built Wild communications strategy in late March followed by a reveal of the 2 & 4 door approximately ten days before the New York Auto show. This part of the reveal was going to be followed by what we were affectionally calling internally, “Bronco-Palooza,” at the North American International Auto show, which would be kicked off in Dearborn with a parade of 400+ Broncos. Needless to say, we had to go back to the drawing board,” said VanDyke."

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[Paint]

I fully expect to be Bronco-Palooza'd in the coming weeks.

 

[BroncoBoy22]

Dang that sucks the original plans got scrapped. Would have been awesome! I think they’ve rebounded nicely

 

[FirstOnRaceDay]

Sounds about right. They wanted to go balls out for the reveal. Have as many events and bronco meets all over the country as possible

 

[dangerzone79]

Awhile ago I posted "Reading over my email onslaught. More info coming here if guys are needy" and that spelled out where the reveal was gonna be.

Reading Over My Email Onslaught. More Info Coming Here If Guys Are Needy...

Romeo, Michigan... where the 1st Bronco debuted.

 

[vr00m_vr00m]

Awhile ago I posted "Reading over my email onslaught. More info coming here if guys are needy" and that spelled out where the reveal was gonna be.

Reading Over My Email Onslaught. More Info Coming Here If Guys Are Needy...

Romeo, Michigan... where the 1st Bronco debuted.

GG, well played.

 

[Escape_Artist]

Awhile ago I posted "Reading over my email onslaught. More info coming here if guys are needy" and that spelled out where the reveal was gonna be.

Reading Over My Email Onslaught. More Info Coming Here If Guys Are Needy...

Romeo, Michigan... where the 1st Bronco debuted.

 

[Dirt]

Awhile ago I posted "Reading over my email onslaught. More info coming here if guys are needy" and that spelled out where the reveal was gonna be.

Reading Over My Email Onslaught. More Info Coming Here If Guys Are Needy...

Romeo, Michigan... where the 1st Bronco debuted.

I'm confused, this was the original plan for the reveal location?

 

[dangerzone79]

I'm confused, this was the original plan for the reveal location?

Correct.

 

[EvlNvrDys]

Awhile ago I posted "Reading over my email onslaught. More info coming here if guys are needy" and that spelled out where the reveal was gonna be.

Reading Over My Email Onslaught. More Info Coming Here If Guys Are Needy...

Romeo, Michigan... where the 1st Bronco debuted.

Seriously @dangerzone79 have you not been listening to us at all on this forum? We are mostly 1 step above cavemen. If you don't club us over the head of it, we aren't gonna get it!

With that out of the way.... what goodies would you like to divulge today? Thanks.

 

[JimmyDean]

Awhile ago I posted "Reading over my email onslaught. More info coming here if guys are needy" and that spelled out where the reveal was gonna be.

Reading Over My Email Onslaught. More Info Coming Here If Guys Are Needy...

Romeo, Michigan... where the 1st Bronco debuted.

That is way to clever for us mate. All we know how to do is beat our chest and grunt 2-3 letter phrases, such as V 8. S F A.

 

[Toccoa]

Awhile ago I posted "Reading over my email onslaught. More info coming here if guys are needy" and that spelled out where the reveal was gonna be.

Reading Over My Email Onslaught. More Info Coming Here If Guys Are Needy...

Romeo, Michigan... where the 1st Bronco debuted.

We were still working on it.

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