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Really?In the United States, it's the opposite. State governments tax the crap out of diesel fuel as an indirect way to to levy an additional tax on businesses. Until that changes, we won't be seeing diesel engines on vehicles like the Ranger.
Other manufacturers are willing to do it, but Ford won't. For the past 10-20 years Ford has traditionally been a lot more strict when it comes to powertrain choices in the North American market compared to other manufacturers. It isn't just limited to diesel engines either... their gasoline engines and transmission choices get the same treatment. The increased taxes on diesel fuel just adds additional fuel to the fire and pushes Ford to restrict it even more.Really?
Here are several Ranger and Bronco like vehicles with Diesel engines:
GMC Canyon and Chevy Colorado with 2.8 liter Duramax
Jeep Wrangler and Gladiator with 3.0 liter diesel
Not saying a diesel Ranger or Bronco will happen but if it doesn’t it won’t be because of state taxes.
ford does not believe the american public can reasonably pick the correct choice of fuel at the 'gas' station if presented with the choice of a diesel power plant.Other manufacturers are willing to do it, but Ford won't. For the past 10-20 years Ford has traditionally been a lot more strict when it comes to powertrain choices in the North American market compared to other manufacturers. It isn't just limited to diesel engines either... their gasoline engines and transmission choices get the same treatment. The increased taxes on diesel fuel just adds additional fuel to the fire and pushes Ford to restrict it even more.
Overseas the Ranger, comes with 6 different engine options and a manual transmission option. In the North American market they have literally only a single option. The Ford Escape (called the Kuga overseas) comes with 7 different engine options with an available manual transmission. Here in the North American market we get 3 engine options and no manual transmission. You could rinse/repeat with all of Fords vehicles that are sold outside of the American market and find the same result.
Even with the Bronco... Ford only offers two engine choices, and they are both turbo charged gasoline engines. Meanwhile the Bronco's direct competitor (Jeep Wrangler) has five different powertrain options and they are all completely different: a hybrid, a V8, natural aspirated V6, turbo I4, and a diesel—there is something for everyone, it's great. Yet for some reason Ford doesn't go with that approach in the NA market.
Every now and then they try to offer more choices, but it never lasts. They offered the 3.0L diesel with the F-150 for three years, and it sold so poorly that it is now discontinued.