- Joined
- May 29, 2019
- Threads
- 18
- Messages
- 4,274
- Reaction score
- 14,061
- Location
- Hunterdon County, NJ
- Vehicle(s)
- '84 Bronco, '93 Bronco, '94 Bronco, 2012 Mustang
- Your Bronco Model
- Big Bend
- Banned
- #31
I've seen a bunch of threads asking "Will the Bronco steal sales from (insert brand here), Does Bronco stand a chance against (insert brand here)?" And to be honest, you get a lot of the more off road type of guys saying .... Hell yeah it will, or No because (insert brand) does this better or does that better.
And to be honest, that's not what matters to Ford. They are here to sell vehicles plain and simple. And I really don't see too many of the hard core guys leaving their brand. Just like I have no desire to leave Ford (and I'm not an off roading kind of person, though the new Bronco may change that).
So in the end, Ford put just enough into the Bronco to appeal to each and every group out there. So absolutely they'll bite into sales, that goes without saying. But it'll be more of the people that don't have that hard core brand loyalty and just want a nice vehicle that can do 'x' for them.
Edit: Oh and btw, Jay Leno has an EB. So Ford has celebrity power which is greater than reputation when it comes to sales ?
And to be honest, that's not what matters to Ford. They are here to sell vehicles plain and simple. And I really don't see too many of the hard core guys leaving their brand. Just like I have no desire to leave Ford (and I'm not an off roading kind of person, though the new Bronco may change that).
So in the end, Ford put just enough into the Bronco to appeal to each and every group out there. So absolutely they'll bite into sales, that goes without saying. But it'll be more of the people that don't have that hard core brand loyalty and just want a nice vehicle that can do 'x' for them.
Edit: Oh and btw, Jay Leno has an EB. So Ford has celebrity power which is greater than reputation when it comes to sales ?
Sponsored