Judging from some of the posts, I find it very hard for some of the Jeep guys to understand that there is a lot more to "off-roading" than giant boulder rock gardens trails. I have no zero problem agreeing that the Jeep is better suited for extreme rock crawling. Its a lot cheaper to upgrade the ancient SFA tech to make it beefy enough to withstand the abuse from oversized tires and gain large amounts of articulation. Howeever, the Bronco will most-likely be better (including comfort) at every single activity faster than 0.2 MPH. Also, in my opinion is looks SO MUCH BETTER and modern than the outdated Wrangler which is another plus for me.