FILSON Bronco Wildland Fire Rig Concept Revealed!

[Squatch]

Oooooofffff. So much cringe in that video.

“YO WHAT’S UP YOUTUBE! Errrr. What else... OH YEAH! This thing is what you need when fighting gnarly wild fires! SMASH THAT LIKE BUTTON”

Seriously. You’d think BN would be professional enough to at least script their videos. I feel bad for the talent who had to do the whole thing off the cuff.

See what happens when you don't give them 2 months to edit a video?

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[Ricepuddin]

They wanted over $30 for expedited shipping and I'm a cheap-ass when it comes to things that don't last including fancy restaurants which pisses off my wife, lol. It looks expensive for a bag, but you go out to eat 5-6 times at even an Outback and compare what you have at the end of those two purchase choices; one just got flushed down the drain, literally.

When I was stationed in hawaii we ate out a lot or ordered through delivery apps. Like two or three times a week with Hawaii prices .USAA was nice enough to show me how much money I was flushing down the toilet.

 

[Ripcurl]

Its nice they donate the proceeds from that bag, but the dimensions are pretty tight and it has no pockets at all for $350?

I'm sure it looks great and is well made.

I'd be more interested in a bronco wet/dry bag.

 

[Stroopaloop]

Shhhhh

National Forest Foundation; Reveal Bronco + Filson Wildland Fire Rig Concept

• Ford Bronco® brand and Filson, the rugged outdoor outfitter, join forces to celebrate wildland firefighters and support the National Forest Foundation, unveiling the Bronco + Filson Wildland Fire Rig concept and limited-edition outdoor gear to help fund reforestation and forest preservation
• Bronco + Filson Wildland Fire Rig concept combines firefighting equipment with rugged materials crafted by Filson and pays tribute to decades of first responders who trusted Bronco SUVs, while serving as an inspiration for 4x4 fire and rescue vehicles
• Ford and Bronco Wild Fund will donate two Broncos outfitted with firefighting equipment to help wildland fire personnel protect communities and vital natural resources

DEARBORN, Mich., Oct. 22, 2020 – Bronco® and Filson – two iconic American brands with long histories delivering in the outdoors – today announced they are joining forces to celebrate wildland firefighters and raise funds to help maintain and preserve America’s natural resources and National Forests.

“Ford and Filson share a unique history of helping protect our nation’s wildfire crews for more than a century and helping them access rugged areas of forests,” said Dave Rivers, Bronco marketing manager. “Today, we’re combining those strengths to support those who protect our natural resources as well as helping preserve our nation’s forests for future generations.”

The two companies will collaborate to raise funds in support of the National Forest Foundation’s reforestation programs and promote fire prevention awareness through limited-edition Bronco + Filson outdoor gear at Filson.comand via a custom Bronco Wildland Fire Rig concept vehicle inspired by vintage U.S. Forest Service Broncos and Filson’s iconic materials. The Fire Rig concept serves as a model of future firefighting rigs based on the all-new Bronco four-door.

The Bronco Wild Fund, which launched earlier this week, also will donate two Bronco four-door SUVs modeled after the Wildland Fire Rig concept to support forest firefighting crews who protect communities and defend vital natural resources.

The collaboration news comes during one of the most devastating U.S. fire seasons in history, with more than 7.5 million acres already ravaged. The Ford and Filson efforts honor the work of wildland firefighters – from federal, state, local and private teams.

Bronco + Filson Wildland Fire Rig concept

Based on an all-new Bronco Badlands™ four-door SUV with available Sasquatch™ Package, the Bronco + Filson Wildland Fire Rig concept blends rugged off-road capability and durable Filson materials to pay tribute to classic Bronco SUVs and the outdoor gear of the U.S. Forest Service.

“The Filson and Bronco collaboration was a natural fit, given the deep histories both brands have with the U.S. Forest Service dating back to the midcentury, when crews relied on the Filson Cruiser jackets and first-generation Broncos to reach remote terrain and protect them in harsh conditions,” said Doug Thielen, director of marketing at Filson. “Our resilient materials and innovative product designs are the perfect complement for the rugged Bronco SUV, and honor wildland firefighters who risk it all to protect our forests and natural resources.”

Featuring iconic Forest Service Green paint similar to the first-generation U.S. Forest Service Bronco, the concept includes a full fire skid with water tank in back and interior design elements made from classic Filson fabrics and accessories.

Up front, a modular steel bumper from Ford Performance is installed with a WARN® Zeon® 10s winch, while overhead, a heavy-duty custom fabricated roof rack with a RIGID® LED light bar is mounted to the Bronco SUV accessory-ready points on the side mirror arms and rear J-plate. It carries firefighting equipment including a Pulaski, shovel, water tanks and axes, and is strong enough to double as a firefighter lookout. The Kimtek® FIRELITE® Fire/Rescue Transport skid, with Hannay Reels® fire hose reel, Davey® high-pressure water pump and 50-gallon water tank, is mounted in back, while a STIHL® chainsaw, two hard hats, a high lift jack and Sure Seal® drip torch are latched to the skid.

Inside, signature Filson materials include tough otter green duck canvas door bolsters, armrests and seat trim surrounds, plus seating surfaces in quilted black leather inspired by Filson’s jacket lining, with embossed Bronco logo. Grab handles on the instrument panel and center console are painted in matching Filson otter green. Leveraging the utility of the Bronco bring-your-own device rack on the instrument panel, a CB radio is neatly mounted and takes advantage of the vehicle’s convenient power connection.

Fireproof ripstop nylon similar to that on Filson backpacks and briefcases is used for the bimini-style top and rear cargo area divider. The top can be opened, rolled back and secured by Filson bridle leather straps. Other materials providing long-term durability from the elements include Cerakote® ceramic coating on the wheels, custom fabricated roof rack and grille, as well as inside for the center console and instrument panel trim.

The steering wheel features a Bronco horse logo plated in Filson brass, while an embroidered Filson logo is mounted to the interior top and a similar logo is applied to the center console trim tag.

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Peep this kids !

ShhhhEeeeeeeet. Anyone know if that green is available for us!?!

 

[Rick Astley]

Love it. Awesome build but....
my first thought is that soon, every Forest Ranger, Game Warden, Texas Ranger, rural sheriff, border patrol, et al will exchange their white Explorers for Broncos....

Nothing wrong with that... but, I don't really wanna look like a LEO.... Just eliminated White as a color option....

Under that same logical umbrella, you also don't want to look like a firefighter so Race Red is out, and you definitely don't want to look like an Amazon delivery vehicle, so Area 51 is out.

Cyber Orange it is! Or do they alllllllmost look like Jurassic Park vehicles if you squint really hard?

 

[Ripcurl]

One off these wet/drys with the Bronco logo would be practical to me for the price

 

[Squatch]

When I was stationed in hawaii we ate out a lot or ordered through delivery apps. Like two or three times a week with Hawaii prices .USAA was nice enough to show me how much money I was flushing down the toilet.

You had that sweet COLA money, though, right? That reminds me of all the per-diem big spenders on TDY who'd somehow come up short for a meal at the airport before the flight back.

 

[SoccerDude]

Why is the Filson Bronco video "Totally Gnarly Man" done with surfer lingo?

"Like Totally Super....Man...Super Cool"

 

[Squatch]

I'm jones'n for the H'emes Leather Edition Ford Bronco...Canvas, too homeless...

Hermès? That'd be a $200K Bronco, lol, but they do have a horse in their logo.

 

[CanadianFord]

I just wish I could get canvas interior!

Get Carhartt seat covers. You'll be happier with those.

 

[Ricepuddin]

You had that sweet COLA money, though, right? That reminds me of all the per-diem big spenders on TDY who'd somehow come up short for a meal at the airport before the flight back.

Yep, that first pay check back in Texas hurt a little. I never under stood that, but I also live off free hotel meals and sandwich meat when I am tdy. Maybe go out once just to try something new.

I dont think we'd have eaten out as much if it wasn't for both my wife's and my stupid work hours. Then you kind of get use to it and have to break the habit.

 

[CanadianFord]

See the panel that goes behind the front seats? That effectively encloses the front seats, makes it a 2-seater vehicle. The rear is open air cargo air, similar to what you have in a pick-up truck.

I kinda figured that. I saw how & where the back posts of the rack mounted.

 

[MaverickMan]

Thats pretty awesome. Though I will say it looks pretty tame compared to a FSB with 4" or 6" lift there. It is loaded down though. I like all the ideas in the sketches and such though. This is all pretty exciting.

 

[Tarjea]

Not sure what was worse about the video reveal. His hideous neckbeard or his lack of knowledge...

 

[Beelzebub19]

Get Carhartt seat covers. You'll be happier with those.

Never even thought of that! Great idea!

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