For reference - a friend of mine bought Vin #001 of the 2nd gen Viper. $100k MSRP and at auction he got it for $220k. That auction was the first time it was sold, he got personal delivery from Sergio Marchionne and everything.
I feel the new Bronco is similar - a remake of an icon that wasn't made for a few years. So I say double or triple the highest MSRP - so I guess $150k.
Do we EVER get to find out who won the Mountain Dew rig? My information was collected for the promotion.....I have yet to see where they announced the winner.
Just pair it with some NFT "artwork" embedded in the infotainment system and then you can get $1M, no problem. Oh wait, my bad, that was last week, all that stuff is now worth about $0.20.