First SVT, now SRT.

[FourHorses]

Sad days when the performance brands of automotive companies are abolished. SVT was much more impactful to me, and they kind of are still around as Ford Performance but there are some key differences. What will become of SRT? Speculation at this point.

SRT Team is Dead

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[Rogues Gambit]

Breaks my cold, dead heart to read that

All because of Globalism and Agenda 21

 

[Used2jeep]

Sad days when the performance brands of automotive companies are abolished. SVT was much more impactful to me, and they kind of are still around as Ford Performance but there are some key differences. What will become of SRT? Speculation at this point.

SRT Team is Dead

Challenger Abarth?

 

[Hkak45]

Challenger Abarth?

I just read an article about Peugeot creating a performance brand so probably will become whatever that molds into.

 

[Squatch]

I see some other name popping up. I never really thought much of the name SRT, but it sucks when performance minded teams are being disbanded; signs of the end of fun.

 

[Bronco4lyfe85]

Everyone on FB is freaking out over this on my Challenger page I follow. They’re just being reassigned to work throughout the company. I don’t really see anything negative here, they’ll work on more projects with more people and that will likely include electrification and other means to create fast vehicles. Dodge will make V8’s until the government forces them to stop.

 

[vrtical]

Peugeot has a long history of some cool performance car stuff.

 

[Ryuk]

Cow Farts are killing the world!!!

 

[Bigmoose]

It's all an effort to find that last dollar. SVT was allowed to make decisions that were about the performance and not 100% about the dollar. Perfect example was the '03 Cobra rods. The previous cobra used a rod that cost $1.60/ea. SVT needed a Manley rod that was $55/ea. That's a massive cost on a production car. Today that would not be allowed, the car would have been scaled back to avoid that cost.

 

[FourHorses]

It's all an effort to find that last dollar. SVT was allowed to make decisions that were about the performance and not 100% about the dollar. Perfect example was the '03 Cobra rods. The previous cobra used a rod that cost $1.60/ea. SVT needed a Manley rod that was $55/ea. That's a massive cost on a production car. Today that would not be allowed, the car would have been scaled back to avoid that cost.

Agreed. Picture this, a 2004 SVT F-150 Lightning MSRP was $33,830. I shoulda bought 2.

 

[Rogues Gambit]

Cow Farts are killing the world!!!

Right? /s

So glad EV's are good for the environment as well

 

[Squatch]

Agreed. Picture this, a 2004 SVT F-150 Lightning MSRP was $33,830. I shoulda bought 2.

$46,685.40 in today's dollars and a 5.5s 0-60 vs a 3.5 Ecoboost SuperCrew at 5.7s...

As much as I loved the Lightning, I think we give it too much nostalgia credit. It was amazing back in the day--in the parlance of our times--but by today's standards it wouldn't hold up sold-as-new.

I would love a new, updated Lightning, but the Raptor is as close as we're going to get.

 

[vrtical]

$46,685.40 in today's dollars and a 5.5s 0-60 vs a 3.5 Ecoboost SuperCrew at 5.7s...

As much as I loved the Lightning, I think we give it too much nostalgia credit. It was amazing back in the day--in the parlance of our times--but by today's standards it wouldn't hold up sold-as-new.

I would love a new, updated Lightning, but the Raptor is as close as we're going to get.

Roush has one 2020.

 

[NCOBX]

Without SRT I really see no appeal for anything at the old FCA dealers. GM has completely killed their lineup, we don’t get 10 different flavors of LS from them any longer. And surprisingly Ford is coming to the calling and actually producing something worth purchasing.
European mfgs are all circle jerking each other’s 2.slow, and Japan is becoming just as bad.

We are truly headed into the Malaise era 2.0.

 

[Southern Girl]

Cow Farts are killing the world!!!

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