Ford becomes "Official Vehicle" of King of the Hammers; does this mean Bronco will be there?

Nickp

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Mike Levine just posted this... I have to imagine we are getting some sort of Bronco showing at KOH.

Press Release:

Ford Comes Aboard as Official Vehicle of King of The Hammers, ULTRA4 Extreme Off-Road Racing

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  • Ford is coming aboard to serve as official vehicle of the King of The Hammers, ULTRA4 series one of the most difficult, most extreme off-road competitions in the world combining high-speed desert racing with low-speed rock crawling
  • Johnson Valley, the home of King of The Hammers, is a test-bed for the all-new Ford Bronco
  • As demand for rugged trucks and SUVs ramps up, Ford is looking to promote its expanding portfolio of highly capable off-road vehicles by stepping up to sponsor more extreme motorsports competitions
RELATED: Off-Road Testing the All-New Ford Bronco in the Wild

DEARBORN, Mich., Jan. 30, 2020
With its growing lineup of rugged off-road trucks and SUVs, Ford is coming aboard as official vehicle of the King of The Hammers and ULTRA4 extreme off-road racing series.

“Working with ULTRA4 Racing and King of the Hammers is a natural for Ford based on our truck, SUV and off-road heritage,” said Mark Rushbrook, global director, Ford Performance Motorsports. “Our participation in King of the Hammers builds on our rich history of off-roading by continuing to deliver on Built Ford Tough in the most demanding conditions.”

Ford estimates sales of rugged trucks and utilities have been growing at twice the rate of the overall SUV segment. Rugged SUVs are estimated to account for about one-quarter of the overall SUV segment today up from about 12 percent just 10 years ago.

Ford’s lineup of rugged off-road vehicles includes F-150 Raptor, the ultimate high-performance off-road pickup, the highly capable Super Duty Tremor, plus the all-new Bronco SUV set to debut this spring and an upcoming small SUV.

The signature race of ULTRA4, an international race organization developing vehicles for multiple motorsports disciplines including rock crawling, high-speed desert racing and short-course events, King of The Hammers attracts approximately 75,000 spectators with more than 1 million online viewers to its grueling annual race in the Johnson Valley of California.

This year’s event, Feb. 8, will see more than 450 teams from around the world in both modified stock and extreme off-road vehicles compete to be crowned king in one of the most grueling desert courses ever created combining high-speed racing with low-speed rock crawling.

“Our racers and spectators are as authentic and passionate as they come,” said Dave Cole, president, Hammerking Productions/ULTRA4 Racing. “Our dedicated staff, loyal fans and fearless racers have helped build this motorsport and lifestyle platform for more than a decade, and we couldn’t be more excited to get the 2020 racing season started with Ford as our official vehicle partner.”

Ford’s collaboration with ULTRA4 continues its growing presence in the off-road enthusiast realm. Recently, Ford stepped up to serve as official truck and SUV of SCORE-International Off-Road Racing, which holds the Baja 500, Baja 1000 and San Felipe 250 championships in Mexico. Ford also serves as official vehicle of the Best in the Desert race series.

https://media.ford.com/content/ford...f-hammers-ultra4-extreme-off-road-racing.html
 
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Jalisurr

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I hadn't expected there to be a Bronco (or 'Bronco' if it's another race prototype) there...but now, maybe. Would certainly be a heck of a way for them to prove versatility in different off-road environments...so long as it actually finishes this time!
 

Tslater1989

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I wonder if ford is planning on having a camo'd bronco compete in the 4600 pr comp class.
Class Characteristics:

  • Stock OEM Frame
  • Factory Engine
  • Factory Transmission
  • 35” DOT approved tires
  • Single 2.5 inch diameter shocks per corner
  • Mechanical Steering
Although I wonder how would that work as its not in production yet.
 

BroncoBuyer

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Would think Ford would tighten the belt and conserve cash flow right now with how they are being described financially.
 

Tslater1989

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I've got two bucks that says they just tease it.
Most likely. Or have the camo'd prototype make a small appearance, then have the tremor superduty and raptor on display.
 

Tslater1989

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Would think Ford would tighten the belt and conserve cash flow right now with how they are being described financially.
Fords not going anywhere. The explorer debacle, and DC transmission lawsuit just has shareholders on edge more than anything else. Most reviews of the explorer say the same thing. Its not refined at all, but they still really like it.
 
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Nickp

Nickp

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Would think Ford would tighten the belt and conserve cash flow right now with how they are being described financially.
If you are talking about that CCN article... don't buy it. They are as doom-and-gloom as they come.

Ford is still hurting but their future is bright for sure.
 








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