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FORD AND DISNEY GEAR UP TO REVEAL ALL-NEW FORD BRONCO FAMILY, ACROSS ABC, ESPN, NATIONAL GEOGRAPHIC AND HULU

Ford Bronco Ford Bronco Family Will Be Revealed Across Prime-Time Networks on July 13th, 8PM EST Ford_GrillTeaser_Press_Time

  • Ford Motor Company will reveal the all-new Ford Bronco lineup across Disney’s broadcast, cable, digital and streaming properties. On Monday, July 13, three custom 3-minute films will air on ABC, ESPN and National Geographic, in each network’s first commercial break in the 8:00 p.m. ET hour. All three films will be available on demand on Hulu the following day
  • Academy Award-winning director and acclaimed cinematographer, photographer and professional climber, Jimmy Chin, is collaborating with Disney CreativeWorks, Disney’s award-winning creative agency, to co-create network reveal stories with the Ford team
  • Ford will share additional content featuring the Bronco lineup’s capabilities and new features on its own social channels
  • Bronco fans can reserve their Bronco model for $100 each, starting Monday, July 13 at 8:00 p.m. ET at ford.com
DEARBORN, Mich., July 2, 2020 – Ford Motor Company will reveal the all-new Ford Bronco 4x4 family on Monday, July 13 across Disney’s Media Networks – marking the first-ever, prime-time product reveal roadblock across Disney’s broadcast, cable, digital and streaming properties, including ABC, ESPN, National Geographic and Hulu.

“Ford Bronco is an icon that has captured people’s imaginations and inspired them to explore the most remote corners of America and the world since the 1960s,” said Jim Farley, Ford’s chief operating officer. “As a new era for Bronco begins, we’re proud to tap the strengths of epic adventurers like Jimmy Chin and Disney storytellers to help bring Bronco to life and inspire millions of people to get out into the wild.”

Ford initially planned to reveal its all-new Bronco 4x4 SUV lineup in June at the revamped, outdoor-inspired North American International Auto Show in Detroit. After the coronavirus pandemic prompted auto show organizers to cancel the show for 2020, the Ford team reconceived the reveal strategy, aiming to pull in an even broader audience for its hotly anticipated Bronco debut.

The Bronco reveal marks the first time Disney CreativeWorks, Disney’s award-winning creative agency, is deploying custom branded content, across multiple networks during prime time on ABC, ESPN and National Geographic. Each film will air on the respective networks on Monday, July 13, during the first commercial break in the 8:00 p.m. ET hour. All three films will be available to viewers on Hulu starting Tuesday, July 14.

“At Disney, we take pride in creating culture and leveraging our unrivaled portfolio of brands to authentically and creatively tell stories during meaningful moments,” said Rita Ferro, president, Disney Advertising Sales. “With Ford, we’re reimagining what a product reveal can look like by drawing upon our best-in-class sports, entertainment and streaming brands to bring the new Bronco family to life in a way that honors its heritage and gives viewers an unforgettable experience.”

Here’s how each network’s custom film will reveal the all-new Bronco family:

  • ABC
    • Bronco will be featured in a 3-minute film starring country music singer Kip Moore during “CMA Best of Fest,” the Country Music Association’s three-hour concert experience, airing Monday, July 13 (8:00–11:00 p.m. ET).
  • ESPN
    • Film featuring a different Bronco model and professional climber Brooke Raboutou will air during “SportsCenter.”
  • National Geographic
    • Academy Award-winning director and acclaimed cinematographer, photographer and professional climber Jimmy Chin will spotlight another Bronco during “National Parks: Yosemite.” Additionally, Chin will judge a hashtag challenge contest and appear in an Instagram Story featuring the Bronco on NatGeo’s Instagram account.
  • Hulu
    • On Tuesday, July 14, all three custom films will be available on demand on Hulu. The films will be available to viewers through interactive ad formats, and within a curated collection of outdoor and survival-themed content aligned with the Bronco lifestyle.
  • Ford Channels
    • In addition to the films created for ABC, ESPN and National Geographic, Ford also will share additional special content with fans on its YouTube, Facebook, Instagram and Twitter channels starting at 8:00 p.m. ET on July 13 – including additional details on the performance strengths of each new Bronco model.
Fans can reserve their Bronco model for $100 each, starting Monday, July 13 at 8:00 p.m. ET at ford.com.
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FirstOnRaceDay

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OH BABY!
Ford spending BIGGGGGGG money on marketing. This sounds pretty cool tho.
I’ll just watch the full reveal on Youtube. Then watch the 10m long commercial on Hulu the next morning.
 

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I don't watch TV and I don't have Hulu ?‍♂

Maybe the 3 films will wind up on YouTube also.

Ford come on.... Don't screw up the YouTube reveal at least.
 

FirstOnRaceDay

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What am I missing, we hoped for a long reveal, at least 60 minutes to cover two models along with their features and functions.

AND WE ONLY GET 3 MINUTES ??????????????
NONONONONNO.

The ABC Hulu thing is just a big commercial!

there will still be a big long full reveal on Facebook, YouTube, BN.
Just more marketing
 

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I don't have Hulu ?‍♂
....and I don't have ATT cellular for all their wireless features. Seems like you need a whole technology package to drive a Ford
 

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FirstOnRaceDay

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role all models out on stage from the base to the loaded off road beast. Could careless about watching a 3 min snip it and see some dude hanging off a rock face....
anyone know if these commercials are in addition to a launch like what they did with the F150?
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