Ford Bronco now makes up more than 25% of segment market share

[broncohopeful]

well duh! if I wanted a jeep or whatever, id have bought years ago.
Bronco's a unicorn!

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[Dral97]

There is no way Jeep would have made the 392 Wrangler without the Bronco/Braptor being introduced, and I can't wait to see what Toyota does to bring the 4Runner into the current decade.

Yep. Hopefully I'm in my 392 in about a month from now. More than once over on the 392 forums people thank Ford for pushing Stella to put out a Jeep with an 8 cylinder. We've only been wanting it for like 40 years.

 

[Ryuk]

Does anyone know if 25% of reservation owners got theirs yet?

 

[HotdogThud]

The “baby Bronco” has continued to see a growth spurt in sales, while the compact SUV segment is down 18 percent overall.

All in favor of just calling it the Bronco Spurt from here on out?

 

[Squatch]

All in favor of just calling it the Bronco Spurt from here on out?

 

[GToddC5]

All in favor of just calling it the Bronco Spurt from here on out?

 

[Lowcountry Bronco]

All in favor of just calling it the Bronco Spurt from here on out?

I'd prefer to call it the Bronco Sprout

 

[Sonny]

This explains why used car dealerships around here are flooded with Jeeps lately

 

[shieldsy]

Something Ford is good at. Marketing. Spin. Painting future rosy pictures that are detached from reality.

71% of the Bronco's current customer base comes from outside of having a previous Ford vehicle ...and yet Ford, this is the buying experience you have given them.

Please provide the metrics of those that have been part of that new Ford owner group that will consider buying another Ford. Report on the exit surveys you collect and the real voices of the owners rather than obscure hits to a horrible build and price tool.

This segment will only become more competitive. With more vehicle options comes more discerning buyers that will care about being lied too by a corporation and taken advantage of by your out of control dealer network.

But sure, stand up and scream "nailed it!" while you look admiringly at your cake.

 

[Chaos]

It'll be interesting to see how Scout fits in this segment

Have you seen the latest rendering for the Scout. It is a jeep wagoneer..... It could be cool, but so far it does not look like it will be a modernized retro design.

 

[Lewisj41]

Yep. As you said renderings. The Bronco renders early on look nothing like the product that Ford put on the field today. I wouldn't get too caught up in these early renders.

 

[1970AMCAMX]

Yep. Hopefully I'm in my 392 in about a month from now. More than once over on the 392 forums people thank Ford for pushing Stella to put out a Jeep with an 8 cylinder. We've only been wanting it for like 40 years.

You could have just bought a V8 CJ5 and if that wasn't enough for you the AMC 401 bolts right in (trust me, that is a scary combination with a mildly built 401)

 

[MnLakeBum]

I’m one of the 71% who has never bought a Ford before and when my 11/14 build gets delivered I’ll be the owner of two Broncos. FWIW, I’ve never owned a Jeep Wrangler before either.

 

[GToddC5]

Something Ford is good at. Marketing. Spin. Painting future rosy pictures that are detached from reality.

71% of the Bronco's current customer base comes from outside of having a previous Ford vehicle ...and yet Ford, this is the buying experience you have given them.

Please provide the metrics of those that have been part of that new Ford owner group that will consider buying another Ford. Report on the exit surveys you collect and the real voices of the owners rather than obscure hits to a horrible build and price tool.

This segment will only become more competitive. With more vehicle options comes more discerning buyers that will care about being lied too by a corporation and taken advantage of by your out of control dealer network.

But sure, stand up and scream "nailed it!" while you look admiringly at your cake.

You gotta pump up those numbers, if you want people to stay pumped!

 

[Chaos]

Yep. As you said renderings. The Bronco renders early on look nothing like the product that Ford put on the field today. I wouldn't get too caught up in these early renders.

Yes, but the difference is these rendering/teaser are official VW, not the dozen of brand fan versions surrounding the bronco over the past 26 years. The only Ford official concept was the 2004 concept, which the overall body form is very similar to the 6g. Don't get me wrong, it would be cool to see a new scout with many of the body lines of the past, but so far just not seeing it. I also don't think the current rendering are a miss straight up. They are a miss for purest, but right in line with the sequoia and wagoneer market.

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