Ford CEO Jim Farley on Bronco production & price protection [as of 2/14/22]

[jon]

Maybe I missed it in this (huge) thread, but how exactly does the price protection work when I go to pick up my Bronco?

I was a day 2 rez, and then initially ordered in Feb 21, so my order was in before the March 19, 2021 PP deadline. I then had to re-order in Oct 21 since my order didn't get picked up.

Now, my Bronco has finally been built, and should arrive in a few weeks.

I emailed my salesman about the price protection since I ordered early, and he said he didn't know much about it.

I believe the price protection is a rebate from Ford. So do I get a certificate to bring to the dealer?

How do I force them to honor the initial price?

Also how do I get credit for the $100 reservation fee from June 2020?

My dealer promised no ADM so I hope it all goes smoothly.

Best of luck to you and be prepared before you attend that moment of signing away and getting caught up in the moment. After all it is just an expensive vehicle and there will be another one.

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