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Edit: Lots of confusion. I take responsibility, I’m sure if I were a better writer there would have been much less.
Bullet point boil down before reading the original post:
Point 1 - Last Week Ford significantly changed the production order of Broncos (see attachment shared only with dealers).
Point 2 - Yesterday Ford revised their end consumer Q&A “Will reservations be fulfilled in the order placed?”. They either did not tell us about the Point 1 change, or they did it in a way that no one would understand. The change significantly impacts production order for some customers.
Point 3: What does it mean to me?
If you do not have a early reservation, you may not receive your Bronco in rough production order. Basically, if you order through a dealer that has outsize sales compared to their market/normal volumes they may not receive your Bronco on a timely basis. So dealership price & service are no longer the only metrics to consider.
Point 4: Ford should share this information with us and they haven’t.
On to the original post:
Ford is using full transparency in explaining they have changed the way production will be allocated by inserting the incredibly descriptive term “residency” in the new FAQ.
For those that don’t know, Ford has added a dealer allocation formula to how Bronco production will be distributed. This means Ford lied in the original FAQ when they said reservations will be fulfilled in approximately the same order as received. Ford presumably did this at the behest of large dealers who were unhappy with the large # of orders going to smaller deep discounting dealers. So now, some Broncos will be fulfilled in rough reservation order but many will not.
Also note - Ford has removed their promise of all reservations being satisfied before dealer stock is built!
Unbelievable - what slimeball moves.
Original Q&A
Will reservations be fulfilled in the order placed?
Reservations will be fulfilled in approximately the same order received, based on final ordering and production of similarly configured Broncos. All reservations will be completed before production of stock units begins.
New Q&A
Will reservations be fulfilled in the order placed?
Reservations will be fulfilled in approximately the same order received, however, actual delivery may vary based upon a number of factors including vehicle model and configuration selected, commodity constraints, residency, delivery, and final ordering and production of similarly configured Broncos.
Edit:
To add the new dealer allocation formula. This is what changes how Bronco orders are fulfilled (and should be reflected in the new QA). Some people are going to be completely screwed by this and not know it’s coming (as evidenced by the discussion in this thread - let alone customers who don’t frequent forums).
Another Edit:
I know this won’t help - but if you got this far and you think this post (and by extension Ford’s allocation change) has something to do with 1) efficiency in production; 2) shipping efficiency to dealers; or 3) exact order of reservations; you’ve misread, so try some of the other explanatory posts by others below.
Bullet point boil down before reading the original post:
Point 1 - Last Week Ford significantly changed the production order of Broncos (see attachment shared only with dealers).
Point 2 - Yesterday Ford revised their end consumer Q&A “Will reservations be fulfilled in the order placed?”. They either did not tell us about the Point 1 change, or they did it in a way that no one would understand. The change significantly impacts production order for some customers.
Point 3: What does it mean to me?
If you do not have a early reservation, you may not receive your Bronco in rough production order. Basically, if you order through a dealer that has outsize sales compared to their market/normal volumes they may not receive your Bronco on a timely basis. So dealership price & service are no longer the only metrics to consider.
Point 4: Ford should share this information with us and they haven’t.
On to the original post:
Ford is using full transparency in explaining they have changed the way production will be allocated by inserting the incredibly descriptive term “residency” in the new FAQ.
For those that don’t know, Ford has added a dealer allocation formula to how Bronco production will be distributed. This means Ford lied in the original FAQ when they said reservations will be fulfilled in approximately the same order as received. Ford presumably did this at the behest of large dealers who were unhappy with the large # of orders going to smaller deep discounting dealers. So now, some Broncos will be fulfilled in rough reservation order but many will not.
Also note - Ford has removed their promise of all reservations being satisfied before dealer stock is built!
Unbelievable - what slimeball moves.
Original Q&A
Will reservations be fulfilled in the order placed?
Reservations will be fulfilled in approximately the same order received, based on final ordering and production of similarly configured Broncos. All reservations will be completed before production of stock units begins.
New Q&A
Will reservations be fulfilled in the order placed?
Reservations will be fulfilled in approximately the same order received, however, actual delivery may vary based upon a number of factors including vehicle model and configuration selected, commodity constraints, residency, delivery, and final ordering and production of similarly configured Broncos.
Edit:
To add the new dealer allocation formula. This is what changes how Bronco orders are fulfilled (and should be reflected in the new QA). Some people are going to be completely screwed by this and not know it’s coming (as evidenced by the discussion in this thread - let alone customers who don’t frequent forums).
Another Edit:
I know this won’t help - but if you got this far and you think this post (and by extension Ford’s allocation change) has something to do with 1) efficiency in production; 2) shipping efficiency to dealers; or 3) exact order of reservations; you’ve misread, so try some of the other explanatory posts by others below.
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