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According to CarGuru's 2022 Intelligence Snapshots and 2023 Outlook [direct link to report in PDF], Ford had 4 of the top 10 most viewed new vehicles in 2022 on CarGurus. The Ford Bronco was the 4th most viewed new vehicle. The others included the Maverick (#1), Mach-E (#5) and Mustang (#10).
Summary:
Consumers viewing different vehicles for new, CPO, and non-CPO used
Summary:
Consumers viewing different vehicles for new, CPO, and non-CPO used
- New – Consumer interest was driven by new model names: the Maverick, Bronco, Mustang Mach-E, GV80, GV70, and EV6 all launched in 2021 and 2022. This suggests that consumers are drawn by and interested in new nameplates.
- CPO - CPO offers a value-friendly door to luxury nameplates for aspirational shoppers. This segment was dominated by Mercedes (top-three spots) and BMW (3 additional spots). These are two of the most heritage-rich names in luxury, and their strong CPO programs make used models attractive.
- Non-CPO Used – This segment offers a more eclectic mix, but it still over-indexes in premium and luxury marques (7 of 10). Interest in the non-CPO used market shows that performance, luxury, and design are still major levers for value-driven shoppers.
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