Sponsored

Ford has a reason for offering so many gray variations, and two reds.

Incognito

Base
Well-Known Member
Joined
Aug 19, 2020
Threads
8
Messages
993
Reaction score
2,358
Location
Phoenix
Vehicle(s)
2017 jk
Your Bronco Model
Base
Keep in mind this forum is a small fraction of the total reservation holders and I believe it was stated about only half have placed a reservation. Those ordinary people will probably buy the usual colors and Bronco will follow the same pattern as the rest of the market.
Totally agree, brother.

Just looking at the 7M take rate on this board should disabuse anyone of the notion that an Enthusiast site is the median number.
 

N3T

Big Bend
Well-Known Member
First Name
Ed
Joined
Aug 30, 2020
Threads
0
Messages
161
Reaction score
395
Location
Detroit
Vehicle(s)
95 e320 wagon
Your Bronco Model
Big Bend
Keep in mind this forum is a small fraction of the total reservation holders and I believe it was stated about only half have placed a reservation. Those ordinary people will probably buy the usual colors and Bronco will follow the same pattern as the rest of the market.
You can bet your bottom dollar (but not the top one, it’s apparently easier to spend) that all of Ford will be watching the results of 165,000 custom orders and what it means for color selection, accessories, trim selections, options within trims, etc etc etc.


We are part of one of the greatest live marketing research groups of all time. Go Bronco!
 

Dads_bronze_bronco

Raptor
Well-Known Member
Joined
Feb 18, 2020
Threads
6
Messages
4,169
Reaction score
7,455
Location
NC
Vehicle(s)
08 JKUR / x_x 00 TJ x_x
Your Bronco Model
Raptor
Clubs
 
OP is right, vehicle sales by color by year...

1602561738202.jpeg
And on the leasing theory, it kicked off in volume in the 90’s—look when the shift to vanilla happened ...

So dealers are thinking I have to sell something unique twice or I can sell something anyone will settle on twice.
 

GotGOAT

Wildtrak
Well-Known Member
First Name
Tim
Joined
Jul 25, 2020
Threads
1
Messages
627
Reaction score
2,152
Location
PA
Vehicle(s)
Dodge Ram
Your Bronco Model
Wildtrak
Everyone should order BLACK, it’s what Henry would want.
Seriously, though I agree that the analysis gets screwed up because of the offerings.
If you look at the current color offerings, when Ford analyzes the data they are going to say black, white, gray/silver, blue, and red sell really well. No joke Ford, that covers every darn option except for the Cyber School.
There should be 2 reds, 2 blues (differentiate not LB and VB) black, white, silver, gray, GREEN, TAN/Earth, and either a Orange (Real orange) or Yellow (Springtime or Meadowlark type yellow).
 

Sponsored

Wanted33

Outer Banks
Well-Known Member
First Name
Jim
Joined
Aug 1, 2018
Threads
20
Messages
4,050
Reaction score
9,240
Location
Down south in Dixie
Vehicle(s)
2018 Mustang GT, 2019 Wrangler, 2020 Ranger
Your Bronco Model
Outer Banks
Clubs
 
https://www.autoblog.com/2020/10/12/most-popular-car-colors/

Nearly 77% of car colors ordered are White, Black, Gray or Silver.
  1. White, 23.9%
  2. Black, 23.2%
  3. Gray, 15.5%
  4. Silver, 14.5%
  5. Red, 10.3%
  6. Blue, 9%
And, with black interior. Looking back my experience's have been most dealer ordered vehicle will be one of the top four, with black interior. As stated, I think also it's because people will except those colors before they would go through the process of making a special order. Plus, I willing to bet there are a great number of folks out there they don't realize they can special order the exact vehicle color, and options they want.
 

lobbs611

Badlands
Well-Known Member
First Name
Kyle
Joined
Jul 13, 2020
Threads
12
Messages
1,662
Reaction score
4,787
Location
Independence, MO
Vehicle(s)
2D JL Rubicon
Your Bronco Model
Badlands
Clubs
 
People very rarely order cars anymore. The dealers do and their aversion to risk i.e. sitting on inventory that potentially may not move as quickly is much higher. Hence, more safe bets.
 

Rogues Gambit

Banned
Badlands
Banned
Banned
First Name
Mike
Joined
Jan 10, 2020
Threads
45
Messages
2,456
Reaction score
2,931
Location
Eatontown, NJ
Vehicle(s)
'19 Ram Rebel, '07 A4 Quattro
Your Bronco Model
Badlands
Clubs
 

rmc523

Wildtrak
Well-Known Member
Joined
Jan 14, 2020
Threads
11
Messages
1,955
Reaction score
3,315
Location
South Florida
Vehicle(s)
2009 Ford Flex; 2018 Mustang GT
Your Bronco Model
Wildtrak
Clubs
 
I think it’s reflective of “people are willing to buy those colors” so dealers will put them in inventory, versus those are the colors that people really want.
It’s more of “I’m not offended by this color” and a low risk for inventory.
This here is the reason we don't see "exciting" colors on most cars.

I do agree Bronco could've used more vibrant colors, but I'm sure we will as the colors cycle over the years.
 

Studawg

Black Diamond
Well-Known Member
Joined
Jul 23, 2020
Threads
29
Messages
1,062
Reaction score
2,229
Location
SC
Vehicle(s)
02 Excursion, 96 Land Cruiser, 18 Land Cruiser
Your Bronco Model
Black Diamond
Id just like to see the color choices on special-ordered cars by the individual customer, instead of the dealers.
 

Sponsored

SillySpider

Badlands
Well-Known Member
First Name
Rick
Joined
May 15, 2021
Threads
0
Messages
56
Reaction score
70
Location
Washington
Vehicle(s)
2015 JKU Rubicon / 2017 JK Recon
Your Bronco Model
Badlands
Dammit... I'm getting Cactus grey... which is attractive as a grey, but I really like color variation. I actually really liked Cyber Orange until my wife talked me out of it. If I could have any color, it would be either a more amber variation of the color, like an ale color or something like golden ginger metallic. I drove a golden ginger metallic CJ-5 in high school. I love that color. I photoshopped the bronco in my sig to more or less reflect that color. I have a feeling most people are ready for colorful cars again. You see how few "rental car silver" Broncos are being made? -what might have once been the ultimate "safe" color? If dark brown or tan interiors were shown more often, I think they'd be popular again too. People get tired of the same thing over and over again after a while. Also, I bet there would be a strong niche market for 2 door small trucks. But no one makes them now, so we'll never know until it happens again, or if it happens again.
 

Compta38

Badlands
Well-Known Member
Joined
Jul 20, 2020
Threads
10
Messages
3,702
Reaction score
11,386
Location
Alabama
Vehicle(s)
Ford Fusion
Your Bronco Model
Badlands
If Space White was added to 22MY I wouldn't be angry if my build was delayed. love, that color.
 

ramblinwreck

Wildtrak
Well-Known Member
Joined
Sep 25, 2020
Threads
16
Messages
864
Reaction score
1,983
Location
Georgia
Vehicle(s)
`22 Wildtrak, '21 Wrangler Rubicon 4xe
Your Bronco Model
Wildtrak
I ordered Velocity Blue. That being said, I like White a lot. If Ford had a pearl white like the F150 has, I'd have bought that for sure. I just don't care for the Oxford White since it looks like a fleet vehicle.
 

kylesredapple

Base
Well-Known Member
First Name
Kyle
Joined
Jan 15, 2021
Threads
10
Messages
127
Reaction score
367
Location
Gallup NM
Vehicle(s)
77 F150 4x4 SB, 16 f150, 15 powerstroke,94 Honda A
Your Bronco Model
Base
I saw a hypercolor purple
Ford Probe and a lime green fox body in the same day last week. pretty bitchin for 1990 something...
 

BroncocnorB

Badlands
Well-Known Member
First Name
Paul
Joined
Mar 8, 2021
Threads
17
Messages
914
Reaction score
2,573
Location
Florida
Vehicle(s)
1965 Cobra,
Your Bronco Model
Badlands
Clubs
 
 


Top