Fast fun trucks are an untapped marketI think Ford is elevating their HALO effect of the Bronco. Not everyone drives a Corvette, but Chevy owners associate with Corvette. F150 owners love the Raptor, even though few have them. Those of us with more “modest” Broncos (who ever thought a 310HP 400 lb.ft. motor, 4.70 gears, front and rear lockers and 35” tires would be “lesser”) will love “bench racing” the Warthog and how Ford is able to fit 37” tires stock. As a long term Ford enthusiast, I enjoy it all!
fords raptor accidentally found it