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Ford lowering Bronco price instead of X-Plan, claims dealer
- Thread starter dangerzone79
- Start date
- Watchers 6
Ford survey quoted 2.7L and 10sp Auto at $3500. Build price includes 10sp as standard under most options. While not across the board, it is a welcome price " reduction" for many.
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- William
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- Your Bronco Model
- Heritage
I guess your dealer thinks Ford is handing out free lollipops with each purchase too.
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- Wheeler
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- Wildtrak
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- #19
Alright, alright, alright...
Let's break this down from the dealer's perspective.
Let's break this down from the dealer's perspective.
- @dangerzone79 has been pestering him for sometime now about X-Plan.
- How can he get this Bronco reservation holder off his back, yet making him feel like he got something out of it?
- Ford announced that the Bronco was going to be ineligible for X-Plan
- Ford, near the same time, also announced that they were lowering the MSRP price for OBX, WildTrak, and First Editions....(although it was due to unavailability of the modular roof, but we don't have to mention that!!!)
- So, in exchange for the X-Plan, Ford lowered the price of the Bronco!
- Win / Win - reservation holder feels like it's a win, and I win because I'm sticking to the facts!
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