Ford Markup Averaged $163 in January

[AllthePonies]

82.2% of all car buyers paid more than MSRP in January.

Ford only averaged a $163 markup versus an industry average of $728. Certainly the Bronco markup is higher on average than an Edge. However, clearly Ford isn’t the worst in the industry right now.

If you’re looking for a deal, Alpha Romeo averaged 3k off per vehicle!

Full article: https://www.freep.com/story/money/cars/2022/02/15/car-buyers-msrp-sticker-price/6797845001/

Sponsored

 

[lakesinai]

82.2% of all car buyers paid more than MSRP in January.

Ford only averaged a $163 markup versus an industry average of $728. Certainly the Bronco markup is higher on average than an Edge. However, clearly Ford isn’t the worst in the industry right now.

If you’re looking for a deal, Alpha Romeo averaged 3k off per vehicle!

Full article: https://www.freep.com/story/money/cars/2022/02/15/car-buyers-msrp-sticker-price/6797845001/

Nice research.

 

[AllthePonies]

Nice research.

It’s interesting that Jeep isn’t so bad with a $353 average markup, but Land Rover has a whopping $2,565 ADM.

 

[HotdogThud]

Just goes to show ya, even in this market with the lack of supply, and ADM out the wazoo

...people still don't want to have to fix an Alfa.

 

[lakesinai]

It’s interesting that Jeep isn’t so bad with a $353 average markup, but Land Rover has a whopping $2,565 ADM.

Thats because Land Rover buyers are willing to pay for an overpriced image and status symbol, and afford it, IMO.

 

[lakesinai]

No

Thats because Land Rover buyers are willing to pay for an overpriced image and status symbol, and afford it, IMO.

No Sterotyping or offense meant, of course.

Sponsored