I think this will be the cheapest new msrp hybrid you can buy? I think the corolla hybrid and Ioniq are $21k msrp.Considering a Prius/Insight start at ~$25k, this thing is a bargain. It will not suite everyone's needs but fit's into the trend of more active lifestyles and is going to sell well. As someone who grew up around Chicago, I can really see the appeal of having a small truck.
I want to get an engine from the junkyard and load it into my vehicle with a forklift. Can't do that with an SUV. I literally did this last month.
I want to drive down to the city maintenance yard and load up my bed full of free wood chips. Can't do that with an SUV, at least not one that you care about.
I want to tow my 3200lb car with a 750lb dolly. Most small SUVs top out at 2000lb towing, most midsize SUVs (and the Bronco LOL) top out at 3500lb. For more than that you're probably into a giant 3-row SUV or something large and RWD-based like a Grand Cherokee.
I want to take my family camping with my tent, coolers, tubs, cooking supplies, bikes, etc. The Bronco Sport offers 32 ft3 of cargo space. Hope you're okay sleeping out under the stars and eating MREs because space is tiiight. The Maverick has oodles more cargo space in the bed than any small SUV, and great for handling dirty camping stuff.
I want to go grab a stack of 4x8 sheets of drywall and plywood for a home improvement job. What small SUV/crossover can fit a stack of 4x8 anything? Like...none of them. The Bronco Sport's tailgate opening is 43" wide. You'll have to annoy your pickup-owning friend and get him to help you out yet again.
I want to grab that lawn mower or BBQ grill or motorcycle off of Craigslist and drag it home. Good luck squeezing those in your Kia Sportage.
All of the above are common, valid use cases for a vehicle with a bed over a small SUV. Couple the above (minus the towing) with 40mpg city and a $20k starting price and you can literally throw away every other small crossover out there. Highlander Hybrid starts at $38k. RAV4 Hybrid starts at $27k. CRV hybrid starts at $30k. Crosstrek hybrid starts at $35k. Kia Niro hybrid starts at $25k.
Maverick starts at $20,000. WHAT???
Yeah? A lot of those small SUVs and crossovers getting 40mpg city?
People with an ego don't "settle" for a small truck, especially since the compact trucks cost basically the same as half tons. If someone has an ego, they're going minimum half ton for sure. Ford sold 100,000 Rangers last year and 700,000 F-SERIES TRUCKS. The average Ranger sells for $38k where the F-150 starts at $27k.
Vehicles like the Maverick are for people who know exactly how much truck they need. And with the Maverick's pricing so incredibly low it's an awesome option for people that need "just enough" truck.
Its a cheap set of wheels with a bed on it. It is what the Ranger was. Forget all modern day electronics, this is a local contractor's special, a parts getter, a home improvement special.
Oh, wow, that's pretty rad. But the thing I'm really looking at is:
- All-new Ford Maverick is the first standard full-hybrid pickup in America and the most fuel-efficient truck on the market with a targeted EPA-estimated rating of 40 mpg in the city*; while its compact size makes it easy to maneuver and park, there’s room for five adults and plenty of storage space
Having this system in a midsize really ticks off a few boxes for me.
- The Maverick FLEXBED™ system provides organization and cargo solutions to fit owners’ lifestyles, with a multi-position tailgate, slots to use lumber to subdivide the bed, 12 available anchor points, two 12-volt 20-amp prewired sources at the back enabling DIY electrical solutions, plus two available 110-volt outlets for powering a laptop or tailgate party
A little confused about the target market though.