- First Name
- Kendall
- Joined
- Jul 19, 2020
- Threads
- 3
- Messages
- 70
- Reaction score
- 249
- Location
- Santa Clarita, CA
- Vehicle(s)
- Touareg TDI
- Your Bronco Model
- Wildtrak
- Thread starter
- #1
In the not so distant future, we will begin to see one or more "I got my Bronco" threads from enthusiastic, pro-Ford buyers. Undoubtedly these fulfilled orders will include the owners reservation time stamp and all of those who have time stamps around that will be on the edge of their seats (keyboards?) waiting for their notification. Now, from the beginning, and totally understandable, Ford has said that the economics of good sequencing (models, trims, colors) may effect delivery times. Everyone gets this. So, Joe might get his cactus grey 2-door Badlands a couple of weeks before Mary gets her 4-door Race Red Wildtrak. No problem.
But, once upon a time Ford stated that order would be fulfilled in the order in which they were received. Many enthusiasts brought the ordering systems to its knees clamoring to get an early time stamp. With a firm reservation in-hand, buyers began the always arduous task of finding a suitable dealer - looking for good pricing, good communication, transparency, honesty, and integrity. Many people elected to go with Granger. Others chose dealerships closer to home but with these same qualities.
All is good. All is consistent. All is like what Ford had stated. But then Ford changed the rules....
No, orders will NOT be fulfilled in the order they have been received (aforementioned sequencing economics notwithstanding). While the order time-stamp is still a big factor, the historical sales volume of your selected dealership, as well as Ford's assessment of the Wrangler sales in that region will ALSO be factors in determining when pre-orders will be fulfilled.
Many of us have reacted to the change of plan. But the impending event is when the reality of those decisions hit home. There is absolutely NO DOUBT that numerous reservation holders will only see delivery of their Bronco MONTHS after the delivery of Broncos ordered much later - but from a dealership that better meets the newly introduced criteria. These time differences will not be attributed to the sequencing optimization but rather to Ford for have succumb to dealer pressure to change the rules AFTER Ford had already communicated them to the public, AFTER people had confirmed their reservations, and in most cases AFTER they had selected their dealerships.
Shame on you, Ford. I applaud you for trying to change the antiquated process of car purchasing and for trying to make it more consumer-oriented and consumer prioritized. Kudos to you. But, when you publicly make a statement of policy, then you need to stick to your guns. You didn't. But, you still do have the chance to make things right. For now, the backlash is contained within enthusiast-driven forums. However, when John Doe, and dozens like him/her are PENALIZED in terms of delivery MONTHS for having unknowingly made the wrong dealer decision... the backlash is going to be very public. The headlines will say that Ford promised one thing, but did another. Stood up for the consumer but folded to the pressures of the dealerships.
The public black eye is coming. You still have the opportunity to do the right thing.
But, once upon a time Ford stated that order would be fulfilled in the order in which they were received. Many enthusiasts brought the ordering systems to its knees clamoring to get an early time stamp. With a firm reservation in-hand, buyers began the always arduous task of finding a suitable dealer - looking for good pricing, good communication, transparency, honesty, and integrity. Many people elected to go with Granger. Others chose dealerships closer to home but with these same qualities.
All is good. All is consistent. All is like what Ford had stated. But then Ford changed the rules....
No, orders will NOT be fulfilled in the order they have been received (aforementioned sequencing economics notwithstanding). While the order time-stamp is still a big factor, the historical sales volume of your selected dealership, as well as Ford's assessment of the Wrangler sales in that region will ALSO be factors in determining when pre-orders will be fulfilled.
Many of us have reacted to the change of plan. But the impending event is when the reality of those decisions hit home. There is absolutely NO DOUBT that numerous reservation holders will only see delivery of their Bronco MONTHS after the delivery of Broncos ordered much later - but from a dealership that better meets the newly introduced criteria. These time differences will not be attributed to the sequencing optimization but rather to Ford for have succumb to dealer pressure to change the rules AFTER Ford had already communicated them to the public, AFTER people had confirmed their reservations, and in most cases AFTER they had selected their dealerships.
Shame on you, Ford. I applaud you for trying to change the antiquated process of car purchasing and for trying to make it more consumer-oriented and consumer prioritized. Kudos to you. But, when you publicly make a statement of policy, then you need to stick to your guns. You didn't. But, you still do have the chance to make things right. For now, the backlash is contained within enthusiast-driven forums. However, when John Doe, and dozens like him/her are PENALIZED in terms of delivery MONTHS for having unknowingly made the wrong dealer decision... the backlash is going to be very public. The headlines will say that Ford promised one thing, but did another. Stood up for the consumer but folded to the pressures of the dealerships.
The public black eye is coming. You still have the opportunity to do the right thing.
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