Ford patents removable top for (Bronco?) pickup aimed at Gladiator

Vegas_Sirk

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I wonder how the sales figures of Gladiator compare to Wrangler... it has sort of created it's own market, but I'm not certain how "deep" that market is. Sure, Jeep fans are frothing at the mouth over it - as they do about anything new from Jeep - but I don't know if Gladiator sales are conquests from other brands or if they are stealing directly from Wrangler instead of boosting overall brand numbers. I've only seen one locally, and there are tons of Wranglers around here.

I'm sure Ford is watching those numbers closely if they are even remotely considering jumping back into the micro-bed pickup market. I have my doubts that they'll make a Bronco pickup because I don't think the market is there, but it would speak volumes of Ford's intentions toward dominating Jeep if they do.
jeep-gladiator-sales-stats-png.png


Current sales numbers put it up in 4th place. Not bad for a truck with one configuration (4 doors, short bed) and the most expensive of the group.

Also saw this quote on another site: "FCA was estimating "15% of Wrangler sales" would go Gladiator, but in Q3 that number is actually closer to 27%."
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Granger Ford

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I don't think you'll get a lot of Taco people switching to Jeep, but I could be wrong. It will be an interesting game to watch.
I am one that came from a Taco to the Gladiator...I was disappointed with the new Ranger but the Bronco Truck could be the one to take me out of my Gladiator Rubicon...
 

Marauder

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I would love if they made this with the same capability the Avalanche had to expand the bed as needed
 

RSalami

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prolly a ranger option. these engines suck for truck, the pentastar and 2.3 eco. just saying.

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RSalami

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Someone took the trouble to post this on at least 2 threads with no details of what's going on.
Oh yeah that's a gladiator breaking down. It 6 months old and took 4 days to replace an aux battery thats hidden under 2 layers of fuses.
 

Tor148

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If they made a two door, i ould buy it...
 

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I suspect the only "Bronco Pickup" we're likely to see is the compact Courier/Ranchero one.

Making a second Ford midsize pickup seems far fetched unless some spectacular sales figures come out of the next few quarters sales figures for Ranger and Gladiator. Right now they're both being outsold by an ancient Nissan Frontier AFAIK.
3rd small pick up if you count Ranger, Maverick and this Bronco Truck. Too many
 
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