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As expected, Ford is going all-in on the accessories/customizations business as it gears up to offer an extensive catalog of parts for the 2021 Bronco.
Today, the company announced 3 new Ford Performance accessory packages for the 2019-20 Ford Ranger -- detailed below for reference only -- focused on offroading and customization (see full press release here). Here's what they had to say about it in today's release:
Today, the company announced 3 new Ford Performance accessory packages for the 2019-20 Ford Ranger -- detailed below for reference only -- focused on offroading and customization (see full press release here). Here's what they had to say about it in today's release:
Ford’s Growing Customization Options and Business
The Ford Ranger nameplate is positioned to lead Ford’s new accessories product strategy — which will expand even further with the introduction of the all-new Ford Bronco utility — to focus on greater choice in the catalog and a seamless personalization journey for customers. On average, customers added approximately $650 worth of Ford accessories to each Ranger pickup sold in the U.S. in 2019 – the nameplate’s first year returned to the U.S. market.
“The success we’ve seen with Ranger’s personalization is a combination of customer and dealer enthusiasm for Ford-backed accessory options,” said Cin. “Our truck customers don’t need to drive their all-new vehicle off the lot over to an aftermarket outfitter, we are creating a smoother, more integrated experience right here with your Ford Dealership.”
The Ford Performance Level 1 package includes:
The Ford Performance Level 2 package includes Level 1 content plus:
- Off-Road leveling kit
- FOX “Tuned by Ford Performance" 2.0 Performance Series internal floating piston monotube front and rear shocks tuned by Ford Performance Engineers to optimize on and off-road performance
- Ford Performance 17-inch Dyno Gray wheels
- Ford Performance bedside graphics o Ford Performance windshield banner
- $2,495 MSRP before installation
The Ford Performance Level 3 package includes Levels 1 and 2 content plus:
- Ford Performance engine calibration, which increases horsepower by 16 percent to 315 at 4,500 RPM and increases torque by nearly 20 percent to 370 lb.-ft. at 2,500 RPM
- BFGoodrich KO2 265/70-17 tires
- Rigid off-road fog light kit
- Ford Performance calibration
- Blue tow hooks
- Ford Performance stainless steel license plate frame
- $4,495 MSRP before installation
- Rigid 40-inch LED lightbar kit
- Red tow hooks
- Ford Performance by ARB winch-capable front bumper
- Ford Performance chase rack
- 2.3-liter Ford Performance sport exhaust
- $8,995 MSRP before installation
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