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Ford Pricing and Incentives vs Build and Price difference in pricing

randymosteller

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Has anyone else looked on the Ford website at the Pricing and Incentives can compare that with the Build and Price? I was looking at it for the First Edition I have ordered. -P&I had the estimated net price as $58,410 and the B&P had estimated Net price for the same bronco as $62,605. That‘s a $4,195 difference! Can someone explain why there’s that big of a difference coming directly from the Ford site?

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randymosteller

randymosteller

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Has anyone else looked on the Ford website at the Pricing and Incentives can compare that with the Build and Price? I was looking at it for the First Edition I have ordered. -P&I had the estimated net price as $58,410 and the B&P had estimated Net price for the same bronco as $62,605. That‘s a $4,195 difference! Can someone explain why there’s that big of a difference coming directly from the Ford site?

View attachment 122902

View attachment 122903
Nevermind !! I didn’t click the finance vs leasing. That still a big difference in the estimated net price for the same Bronco.
 

BLTN

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Nevermind !! I didn’t click the finance vs leasing. That still a big difference in the estimated net price for the same Bronco.
Fell into the same B&P trap myself..."WTF! Why is this so much more?!?! Oh...that's why!...wake up dumbass!" 😁
 

da_jokker

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Yeah..why the default to lease I don't get. But I'm guessing they are looking for the folks who get stuck on monthly payments and don't realize the total price...like refi your 30 year mortgage to buy a car or go on vacation.
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