No sir this doesn’t go against a v8 jeep. This is a low price at $200k vs the Glickenhaus boot. This is a different levelEh, this is more of a brand promotion thing than anything.
Now that Ford has decided to transform Bronco into a sub-brand of Ford rather than just bringing the Bronco back, there is going to be a bunch of these limited-run Broncos that are impractical or don’t make sense. Similar to what they do from time-to-time with the Mustang.
Plus they needed something to say “hey we put a V8 in our Bronco too!!” to match Jeep’s Wrangler Rubicon 392.
The difference being is that you can actually buy the Rubicon 392 at $75,000 starting. Granted I would never spend $75,000 simply to get a V8… but there are people out there that would love to drop that kind of money just to get a V8. Just like there are people who would love to drop a quarter of a million in this Bronco.
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