Ford Sends Out Bronco Order Update Email Offering Price Protection and Complimentary Sound Deadening Headliner

[Lorenzo]

March 25, 2021 Dear Bronco Owner: When we thought about bringing Bronco back after 25 years, we couldn't have imagined the enthusiasm this vehicle would generate, and we are truly grateful for the overwhelming response. In fact, we didn't expect as many orders for high-end series, packages, and options. Add on a global pandemic, and this vehicle launch quickly escalated to one of the biggest challenges we've faced in years. These challenges have resulted in product changes for your Bronco order, which we want to share with you today. We know this news will be frustrating, and for this we sincerely apologize. Production Update While retail deliveries remain on track to begin this Summer, the continued effects of COVID-19 on our supplier readiness means more customers will get a 2022 model year Bronco than initially planned. We are addressing this longer wait by: Investing millions of additional dollars to increase production of key high demand features so you can take delivery of your ideal Bronco as soon as possible Offering price protection to all current Bronco order and reservation holders (as of March 19, 2021). This will ensure you will not see an increase in the MSRP if you receive an equivalent 2022 model year Bronco. Complimentary Sound Deadening Headliner To make this right, we'll be providing a complimentary sound deadening headliner on all Broncos equipped with a molded-in-color roof ($495 value). If you ordered with cloth or leather interior you will receive the headliner automatically. If you ordered with Marine Grade Vinyl interior you will have the option to add in the headliner at no cost, as you may want the functionality of a wash out interior. With regard to pricing, if your vehicle is equipped with the sound deadening headliner, your price will be reduced by $495 MSRP. While You Wait We know you want your Bronco. And we want to get you and your Bronco out on the trails as soon as possible. While you wait, we're developing exclusive experiences for you, including early access to Bronco Off-Roadeo and we are providing you a $250 voucher to be used at any one of the four Bronco Off-Roadeos – this can be used for experience add-ons, merchandise, or toward the price of bringing a guest and is valid until December 2023. To learn more about Bronco Off-Roadeo, www.BroncoOffRoadeo.com – we hope we see you there. Finally, we will be sending exclusive invitations to upcoming events, where you'll have the opportunity to experience Bronco firsthand. Our team at Michigan Assembly Plant, where the Bronco is born, remain on track to begin deliveries this summer. As a reminder, in late May, we will provide you with more information on the estimated delivery timing for your Bronco and we're committed to keeping you up-to-date through the entire delivery process. We appreciate your patience and your business. And we thank you for giving us the opportunity to try and make this right. Order Updates Due April 8 With these product updates, you now have until April 8, 2021 to work with your dealer to update/modify your order. If you have any questions about how these product updates or customer satisfaction offers impact you, please contact your Ford Dealer, the Bronco Customer Care Team at Ford's Marketing Program Headquarters at 800-334-4375 or view our FAQs here. Mark Grueber Bronco Marketing Manager

Sponsored

 

[618TRVLWILD]

Nice to see Ford communicating quickly!

 

[Chrism81]

just got that email now. time to send it to the dealership so they can add my headliner since they said it wasn't official

 

[Apples]

​ To view this email as a webpage, click here​

​ ​ ​

​ ​ ​

​ ​ ​ March 25, 2021 Dear Bronco Owner: When we thought about bringing Bronco back after 25 years, we couldn't have imagined the enthusiasm this vehicle would generate, and we are truly grateful for the overwhelming response. In fact, we didn't expect as many orders for high-end series, packages, and options. Add on a global pandemic, and this vehicle launch quickly escalated to one of the biggest challenges we've faced in years. These challenges have resulted in product changes for your Bronco order, which we want to share with you today. We know this news will be frustrating, and for this we sincerely apologize. Black Painted Modular Hard Top & Dual Top Roof Update In October of 2020, we told you that the black painted modular hard top and dual top roofs were not going to be available for the start of production this summer. At that time, we believed we could still offer these features as a late summer availability option for 2021 model year. However, due to the continued effects of COVID-19 on our supplier, the black painted modular hard top and dual top roofs will unfortunately not be available until 2022 model year. Customers who currently have the black painted modular hard top or dual top roof selected will have the following options (your MSRP price will be adjusted accordingly): Order the carbonized gray molded-in-color hard top roof (you can see a version here) Order the black soft top roof (with exception of Wildtrak and 2-door) (you can see a version here) Wait for black painted modular hard top or dual top roof option for 2022 model year To make it right for not being able to get the roof option you selected, we will provide 200,000 FordPass Rewards Points ($1,000 value) if you take delivery of a 2021 model year Bronco. Since all roof options will be available for 2022 model year, only those who take delivery of their Bronco in 2021 will be eligible for this offer. We hope you'll use these points to personalize your Bronco including several roof accessory choices through Ford Accessories. Your dealer will have more details on these options in the coming weeks and can also explain the redemption process. Complimentary Sound Deadening Headliner To try to make it right for you we'll be providing complimentary sound deadening headliners on all Broncos equipped with a molded-in-color roof ($495 value). If you ordered a cloth or leather interior you will receive the headliner automatically. If you ordered a Marine Grade Vinyl interior you have the option to add in the headliner at no cost, as you may want the functionality of a wash out interior. If your vehicle was ordered with the sound deadening headliner, your price will be reduced by $495 MSRP. Production Update While retail deliveries remain on track to begin this Summer, the continued effects of COVID-19 on our supplier readiness means more customers will get a 2022 model year Bronco than initially planned. We are addressing this longer wait by: Investing millions of additional dollars to increase production of key high demand features so you can take delivery of your ideal Bronco as soon as possible. Offering price protection to all current Bronco order and reservation holders (as of March 19, 2021). This will ensure you will not see an increase in the MSRP if you receive an equivalent 2022 model year Bronco. While You Wait We know you want your Bronco. And we want to get you and your Bronco out on the trails as soon as possible. While you wait, we're developing exclusive experiences for you, including early access to Bronco Off-Roadeo and we are providing you a $250 voucher to be used at any one of the four Bronco Off-Roadeos – this can be used for experience add-ons, merchandise, or toward the price of bringing a guest and is valid until December 2023. To learn more about Bronco Off-Roadeo, visit www.BroncoOffRoadeo.com – we hope we see you there. Finally, we will be sending exclusive invitations to upcoming events, to experience Bronco firsthand. Our team at Michigan Assembly Plant, where the Bronco is born, remain on track to begin deliveries this summer. As a reminder, in late May, we will provide you with more information on the estimated delivery timing for your Bronco and we're committed to keeping you up-to-date through the entire delivery process. We appreciate your patience and your business. And we thank you for giving us the opportunity to try and make this right. Order Updates Due April 8 With these product updates, you now have until April 8, 2021 to work with your dealer to update/modify your order. If you have any questions about how these product updates or customer satisfaction offers impact you, please contact your Ford Dealer, the Bronco Customer Care Team at Ford's Marketing Program Headquarters at 800-334-4375, or view our FAQs here. Mark Grueber Bronco Marketing Manager

 

[Apples]

I got a different one, I guess because I ordered the mod top.

Confirms you only get the FordPass points if you opt to switch tops. Also make it sound like the headliner is not available for people pushed into MY22 either.

 

[sic5pointslow]

$250 voucher hmmmmm

 

[Lilj4425]

Wish the voucher could be used on accessories instead of just at the rodeo.

 

[Wide Open Roads]

McGrueber strikes again.

 

[Ripcurl]

I got a different one, I guess because I ordered the mod top.

Confirms you only get the FordPass points if you opt to switch tops. Also make it sound like the headliner is not available for people pushed into MY22 either.

Yeah, I think the subject lines and content are slightly different depending on your order

 

[Lab00Rat]

I knew someone would have this posted fast...

This implies that you'll need to change options for the headliner if you want one and qualify. (?)

BTW: 8 April 2021 is not that long away. chop chop.

 

[Razorback]

$250 voucher hmmmmm

$250 is for off-roadeo merch. They are giving us $1000 for no painted roof...

 

[Chrism81]

Nice to see they are still basically on track with their timetable and there wasn't another delay announcement and that they extended being Able change order till April 8th. Ever though we could technically change our order till the vin was put out there, but many dealers were being hesitant about that.

 

[Slater]

Holy cow, I was thinking "why didn't I get this email." Just checked again and it popped in my inbox. Frustrating for sure. At least they're onto of the comms. I think a few folks here predicted this scenario with the free NVD headliner.

 

[dingle87]

This is music to my ears. Now I know for sure there won't be a price increase from MY21 to MY22 for my October reservation. At least that's how I interpret bullet point #2 under the heading Production Update.

• Offering price protection to all current Bronco order and reservation holders (as of March 19, 2021). This will ensure you will not see an increase in the MSRP if you receive an equivalent 2022 model year Bronco.

I think this is Ford doing all reservation holders a solid for sticking this out through all of the chaos the last 6-8 months.

edit: yeah the headliner is a nice little perk, but I wasn't planning on getting it. I still might turn it down actually. I think this is the bigger news coming from that email, at least for those of us getting a MY22.

 

[TXRancher]

My letter omitted the roof selection section since I ordered a 2 door BL with the MIC top. The rest is exactly the same. The section about high demand options seemed a bit odd since I selected the Mid package, not High or Lux but I guess even the Mid package is impacted. I wonder if my day 2 reservation is not good enough to keep me in 2021.

Sponsored