Ford Stops ADM on Ford Lightning why not Bronco

[BroncoAZ]

I’m not planning to flip the Lightning, but I am skeptical (but hopeful) that it will actually work for my needs. If the vehicle doesn’t work out for me and I want to sell it and move on this no sale agreement BS could prevent me from doing so. I’m spending $46K on an experimental vehicle, not sure I want to be stuck paying for it for a year if it doesn’t work out. I’m sure they’d be happy to allow me to sell it back to the dealership for a significant loss though.

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[BroncoAZ]

The big news on Lightning is that MSRP=Invoice and you only get all 10% in holdback if you meet all the Ford standards for EV sales. It’ll be interesting if they apply this to Bronco and Mach E.

Ford knows that EV is their future and the Mach E dealer shenanigans angered many customers. They need to do the thing to keep the dealers in check.

 

[Catmandu]

Like it or not the EV market is what is driving stock prices right now. I am sure Ford is focusing a lot of energy in that market and realizes they need to protect their efforts. If what happened to the Bronco and Maverick future owners happens to the Lightning owners, they will loose a ton of momentum with the EV crowd. It is unfortunate the message was not cast across all platforms.

Rivian stock skids as legacy automakers rev up EV targets | Reuters

 

[phocion]

The Bronco reservation program was the beta test. I take it as a positive that Ford is learning from the experience, though.

A lot of the mistakes they made with the Bronco system can't really be undone.

 

[GoTigersGoBronco]

Ford knows that EV is their future and the Mach E dealer shenanigans angered many customers. They need to do the thing to keep the dealers in check.

The Mach E and Lightning are overwhelmingly conquest sales. Those people are much less interested in dealers than even Bronco buyers.

 

[CSX7034]

https://www.motor1.com/news/559380/ford-f150-dealer-allocation-removal/

Ford is instituting measures to keep dealers from marking up the price of the F-150 Lightning and preventing buyers from flipping the electric truck immediately after taking delivery. The company outlined these strategies in an email sent to showrooms that the F150Gen14 forum posted.

 

[HBTFD]

The bad PR on their show pony electric vehicle mark ups would get much more traction than the bronco. The Lightning is the vehicle that shows Ford is truly committed to electric vehicles.

 

[Blksn955.o]

It is one thing to say another to do.


Recent history shows a lack of desire on the follow thru about anything...from their own deadlines to policy inforcement on everyone.

 

[Jhuff]

The Bronco reservation program was the beta test. I take it as a positive that Ford is learning from the experience, though.

Exactly. I have no doubt that the fury of the Bronco customer base and the publicity on huge ADMs played a part in causing Ford to make these statements publicly.

Don't know how to feel about Ford's heavy hand towards dealers protecting the F-150, but nothing for protecting the Bronco from the same experience.

Seems mismanaged and short sighted. If Ford came through with the same message for the Bronco, and soon, then I'll "believe" their intentions.

These dealer requirements apply to Bronco reservations too. Just because Ford hasn't made a public statement doesn't mean they aren't applying the clause..... I would bet that this is how Levine has been helping those who reach out to him.

This gives me a more peaceful feeling about my reservation.

 

[lakesinai]

Via sister-site F150gen14.com

LINK: https://www.f150gen14.com/2022/01/0...s-no-resale-provisions-in-purchase-contracts/

"These actions are perceived as threatening customers by withholding their opportunity to convert reservations to orders," Frick wrote.​

​

He went on to reference a section of the Sales and Service agreement that says Ford Dealers "shall avoid in every way any 'bait,' deceptive, misleading, confusing or illegal advertising or business practices," and said any outlet found in violation may lose their entire allocation of trucks for the year.​

No it does not help Bronco Reservation Holders but it does show that Ford sees a problem. The problem I see is I don't see any teeth here and plenty of work arounds.

Actually, according to the Electrek version of this story, Ford is not directly attacking Admin markups, but other Dealer practices, like additional down payments, that make it harder for the reservation holder to convert his or her reservation and them make the final purchase. But the Teslarati site interprets slightly differently: https://www.teslarati.com/ford-f150-lightning-no-markups-dealerships/

 

[IfIHMadeA2021Scout]

Actually, according to the Electrek version of this story, Ford is not directly attacking Admin markups, but other Dealer practices, like additional down payments, that make it harder for the reservation holder to convert his or her reservation and them make the final purchase. But the Teslarati site interprets slightly differently: https://www.teslarati.com/ford-f150-lightning-no-markups-dealerships/

Agreed, there are different versions of the story. I can't and will not take credit for the bad subject of this thread.

The Bronco6G mod nazis modified my post beyond its original meaning. They changed the story I linked to and the title to the thread to link to one of their sister web pages. I originally included a link to a Fox News story which is apparently a no no.

No politics. No violation of rules. They just knew better.

Maybe the article you saw was closer to the message I got from the Fox News article.

 

[lakesinai]

Agreed, there are different versions of the story. I can't and will not take credit for the bad subject of this thread.

The Bronco6G mod nazis modified my post beyond its original meaning. They changed the story I linked to and the title to the thread to link to one of their sister web pages. I originally included a link to a Fox News story which is apparently a no no.

No politics. No violation of rules. They just knew better.

Maybe the article you saw was closer to the message I got from the Fox News article.

Well, at least you tried! And maybe Ford is realizing that if they want to switch to an online ordering model, their dealers are going to have to behave and not overcharge when the orders come in to the dealer! And I wasn't trying to be critical of you I just was trying to sort out the multi-layered meaning of this action by Ford! Thanks for posting.

Im sending a message re Scout

 

[BobT]

What about our Broncos?

 

[Bronco cat]

What message?

 

[one800higgins]

Very enlightening thread.

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