Ford, here is a way for you to make even more money! ?
My extensive consumer research and focus group results have just come in and it revealed that most folks are purchasing the Lux package because of the additional safety tech, B&O sound system and connected, built-in navigation and to a lesser degree, the wireless phone charging.
Ford, to make more money (and I'm only thinking of you) put the items in #2 above in the High package which will push your consumers on the fence into this package, or, add them as individual options or part of a smaller package which your consumers will spend money on when they won't go the Lux route.
- These consumers are going to purchase this Lux package whether or not it includes a universal remote, heated steering wheel and dash USB ports.
- Consumers who would like to have the remote, heated steering and dash USB ports will not spend Lux package money to get them.
- They WILL pay for them individually or as part of a less expensive package.
I don't think so, start taking items out of packages for individual sale and less people will opt for the packages. Making things exclusive to packages is what makes people choose them. I think Ford knows what they are doing and how to make people spend more.
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