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Have you noticed lately that when you get on the phone with a Ford Customer Service Rep or on the chat site you almost immediately feel like you are about to waste your time because they will regurgitate the talking point and refer you to shop.ford…? Lately, i have started preempting them by stating that i am aware of the website and that i know i should keep in touch with my dealership, leaving them with nothing new to tell me. To fair, it is not their fault.
Inaccurate to borderline misleading status updates, indifference of switching delivery windows without any statement briefing customer as to what the issue(s) is/are and indifference of sending systems generated updates that do not reflect reality, and i difference especially towards people coming up on their 2 year anniversary of waiting. My build for my Wildtrak 3.0 was 6/10 so i have been waiting for 36 days. There seems to be a systemic issue with Wiltraks built in the last week of May and first week of June and i’m yet to receive one email from Ford explaining what the issue is. My situation is not as bad the situation of those yet to be scheduled after almost 2 years waiting or people that have been waiting for 40+ days since their built date.
The bogeyman in these unending delays has always been supply chain issues. Even if we concede that, then for goodness sakes WHAT IS THE SUPPLY CHAIN ISSUE IN THE COMMUNICATION DROUGHT AND MISCOMMUNICATION we are experiencing here. The most reliable sources of information here are the selfless individuals with contacts who help us wrap out minds around this mess.
There is a lot Ford has to worry about especially with their quality control issues but it seems to me the cheapest piece of this puzzle is fixing the line communication while they work on fixing their assembly line.
Most people including me are holding on at this point because there is too much sunk cost in this whole venture and they just want to power through; to me this is not where you want to be when you’re trying to compete successfully because the first alternative people have they will switch. Go figure why Jeep is still outselling the Bronco.
This is becoming a meltdown for Ford with missteps, endless recalls, BUNKER MENTALITY etc. This is how empires fall; lack of soft skills amplifies shortcomings in hard skills and the endless spiral continues until people throw their hands in the air and walkaway.
FORD, DO BETTER.
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