I believe it’s a little more complex than that. When I have applied for trademarks, I’ve always had to provide proof to my attorney that I was using the names actively, so that if they ever get challenged in the future, we can prove that the other party was not using the name in their market prior to our trademark application. It’s not the same as a patent, where it can be filed and it sticks once approved. Or registering an Internet domain name. So there really isn’t an incentive for manufacturers to trademark names they don’t intend to use.
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