This is *exactly* my question I raised earlier.I read through page 13, so not sure if someone mentioned this yet. I wonder how much of this could be just miscommunication. First Mark said the "configurator" would be December. When people asked for clarification he quoted the stock answer of being able to build and price before you place your order. He never said Build and Price would be in December. Maybe by "configurator" he meant the internal ordering tool? Just a thought. I get about 200-300 emails a day in my job, and even people who are paid to communicate professionally are frequently terrible at it!
So I'm not saying Build and Price will be August, but hopefully it's much earlier than December. Based on Mark's exact answer I'm not going to jump to any conclusions.
Well said.I have been die-hard Ford since I started driving. Obviously, looking at my pic, I sank my heart, soul, and money into my bronco when I was a kid. When that lady at Ford opened her fat mouth and got political a year ago, I was done. Never buy another one. I told myself previosly, if this bronco ever materialized, I'd buy it. I decided to give them one more chance for the sake of remembering when this world wasn't a place I dreaded raising a kid in. I never thought I would say that I would cancel my Bronco order, but I have half a mind to. Yes, we couldn't do anything until December anyways, but Ford is jerking us around, and it is not fun. Totally taking the wind out of my sails. If they knew they weren't ready for a smooth launch, they should have not make assumptions about rollout schedules. If they didn't know, they need to fire some people and hire me. The lack of communication is the problem. Does their PR guy really get paid $200K a year to give answers like "December"? Ford need to make this right and send official communication on the timeline and not through twitter. What a joke. Sending this to Ford next.
If that's the case, Ford should post an official statement to help potential customer understand what's happening. Right now, it seems Ford has no plan fully executed or possibly Bronco still has unresolved issues making it not ready for production and Ford is stalling until they can be resolved.It’s possible they ARE listening to us, which means they might be making some adjustments
That's the cover Ford will use if they can fix this very poor communication effort. Kinda how the politician never really answers the question and diverts us to the shinier penny.This is *exactly* my question I raised earlier.
Us commoners are treating “Build and Price” and “Configurator” as meaning the same thing, but I wonder if they are distinctly two different things.
Probably not a good idea. If the build and price tool comes out after October 31st then one of your only bargaining chips left against the dealer is having a second reservation at a competing dealer.
It's false dichotomy and a poor analogy then - it supposes that our only options are to be able to order, price, and receive a "not ready for prime time" vehicle in a timely fashion or to continue to be met with delays in order to receive a fully functioning vehicle. Or in the baby analogy: Would you prefer a 28 week premie or an induced pregnancy at 43 weeks?False dichotomy? It's an analogy. Hastened Bronco=Premature birth. Un-rushed Bronco=full term delivery. Further, medically, it's a false analogy because, seriously, "baked?"
The one that’s really getting me here is all the people bitching about not knowing pricing before having to lock in dealers. Reach out, ask if they will honour things like plan pricing, no ADM and other garbage. If they say they don’t know, switch dealers to one that gives you the answers you want to hear.How did you plan to lock your order in Oct 31st when the order bank doesn’t open til December?