Ford's Leadership and Financial Situation Effect On Bronco

paxfish

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Nice description of the evolution of some of the "value" in our Vehicles, Crispy. Each of those small things needs to be engineered for production and durability.

Oh, And I don't want to ever have to take it to the shop....
 

SHO4CY

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Well, not surprising here. You stop selling all your cars (minus the Mustang) in the states and then partially flub the release of the new Explorer (and Lincoln) variant. You've lost all the car fleet sales and regular sales for cars that you didn't really try to keep competitive. The Taurus didn't have anything really new since 2010. The Focus, Fiesta, and Fusion were in a similar boat (minus the RS).

Truly there is a gap there now that they are filling with SUV's, but it's not there yet. I'd imagine this trend will continue until the Bronco / Baby Bronco start selling and an Explorer refresh.

A better move would have been to continue to produce the cars for a couple more years until the new SUV's were out. However, that may have put a larger strain on supply potentially.

I'd guess that Ford had a good idea of this downturn, just not that it would get this low.

My personal opinion is that Ford should have kept one other car (Taurus or Fusion)(Taurus if your asking me) and completely redesigned it off of the Continental platform. Make it available as a sedan and wagon with a slight lift and AWD available (Subaru). Get an aggressive design (Hello Toyota) with optional peformance powertrain. That type of product would give Subaru a run. I know that ford is looking at bringing a lifted Fusion Wagon over here, but that is a mistake in my opinion. The Fusion is too cramped compared to the Subaru Outback. Plus the design language of the Fusion is old and outdated.
 

BHShaman

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That type of product would give Subaru a run. I know that ford is looking at bringing a lifted Fusion Wagon over here, but that is a mistake in my opinion. The Fusion is too cramped compared to the Subaru Outback. Plus the design language of the Fusion is old and outdated.
We looked at FusionS, SHO, and WRX.
17yo sons opinion?
- Fusion: Balanced
- SHO: You are not a grandfather yet
- WRX (disclaimer, it had a wing): Midlife Crisis Much?

Heck, if the Fusion feels dated, go into Collab with Subaru and offer a Ford/WRX Variant like SAAB did. The Saabaru was awesome.
 

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Well, not surprising here. You stop selling all your cars (minus the Mustang) in the states and then partially flub the release of the new Explorer (and Lincoln) variant. You've lost all the car fleet sales and regular sales for cars that you didn't really try to keep competitive. The Taurus didn't have anything really new since 2010. The Focus, Fiesta, and Fusion were in a similar boat (minus the RS).

Truly there is a gap there now that they are filling with SUV's, but it's not there yet. I'd imagine this trend will continue until the Bronco / Baby Bronco start selling and an Explorer refresh.

A better move would have been to continue to produce the cars for a couple more years until the new SUV's were out. However, that may have put a larger strain on supply potentially.

I'd guess that Ford had a good idea of this downturn, just not that it would get this low.

My personal opinion is that Ford should have kept one other car (Taurus or Fusion)(Taurus if your asking me) and completely redesigned it off of the Continental platform. Make it available as a sedan and wagon with a slight lift and AWD available (Subaru). Get an aggressive design (Hello Toyota) with optional peformance powertrain. That type of product would give Subaru a run. I know that ford is looking at bringing a lifted Fusion Wagon over here, but that is a mistake in my opinion. The Fusion is too cramped compared to the Subaru Outback. Plus the design language of the Fusion is old and outdated.
Very Sizeable Fleet Dealer here...
Fleets didn't like or buy Taurus, they buy Fusion - Fusion still exists for the time being.
Fleets like Escape more than Fusion. Escape is sticking around. Fusion is being phased out. People who have their company car that doubles as their weekend vehicle for personal use don't want a Fusion, they want an Escape nearly every single time if they are given the option.
Fleets don't like Subaru, well very few of them like them.
Fleets don't like Mustang (other than rental fleets)
Fleets don't like Focus or any equivalent - it's too small and not flexible enough, hauling clients etc. so it's just a single use product. No one wants to be invited out to lunch by a sales rep that makes you cram into a Focus.

As for your angle of giving Subaru a run, I would suggest you watch our product launches coming up.
Outback competitor maybe?

WRX competitor, no, not happening. Focus ST and RS buyers pretty much killed that off. Those cars are instant headaches for any dealer and they're glad to see them go. They confused ST and RS with buying a racecar or Lamborghini where velvet ropes part and a red carpet is rolled out each time you come in to complain about how a bolt found behind the dash panel was improperly torqued and now there's a video of it on YouTube.

I think auto manufacturers are done listening to enthusiast forum comments and building vehicles based on what people are saying they would buy, those experiments failed. Everyone screamed that they'd buy as many Focus RS's s Ford could import, until the point when they walked into a dealership and went to buy one and figured out that they can't even afford to pay for the tires that wear out every 15,000 miles. Or that their insurance company wouldn't insure them because they're extremely high risk and the Evo they bought and totaled a few years back was still on their record. Evo's at one point had something like a 65% rate of total loss.

When you can appeal to the 99% and the 1% gives you the most headache, which group makes more sense to cater to?
 
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Carolina Jim

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I think auto manufacturers are done listening to enthusiast forum comments and building vehicles based on what people are saying they would buy
In the world of consumer research there's a name for this, but it won't come to mind. Consumers are notoriously off-base when describing the kind of vehicle they would purchase. One of the very consumer products like that.
 

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Ur wrong. FERD just needs to build more foci with a manual transmission, more F-150 XL single cabs(WITH A V8!!!) lots more hot hatches, and discontinue SUV’s.
 

ChrispyKC

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saw the insane markups.
Even without the markups, there were many buyer's that can't and couldn't afford the car or the associated maintenance costs.
 

PNW_Bronco94

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Even without the markups, there were many buyer's that can't and couldn't afford the car or the associated maintenance costs.
This is me. The RS was really appealing, but I couldn't justify dropping $40k on a Focus with 19 inch summer tires and potential engine issues. Went with a last model year Focus ST for half the price and couldn't be happier.
 

ChrispyKC

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Ur wrong. FERD just needs to build more foci with a manual transmission, more F-150 XL single cabs(WITH A V8!!!) lots more hot hatches, and discontinue SUV’s.
I'm always wrong.

I do know that if brown manual transmission sedan based wagons with diesel engines were as hot of a commodity as they seem to be on enthusiast forums that every manufacturer would offer their own variant, but here we are with them not being offered.


If Mach E wasn't a good name for a Mustang inspired crossover they wouldn't have chosen it... :inspect:

Thank you kind sirs, I'll see myself out.
 

PNW_Bronco94

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I'm always wrong.

I do know that if brown manual transmission sedan based wagons with diesel engines were as hot of a commodity as they seem to be on enthusiast forums that every manufacturer would offer their own variant, but here we are with them not being offered.


If Mach E wasn't a good name for a Mustang inspired crossover they wouldn't have chosen it... :inspect:

Thank you kind sirs, I'll see myself out.
Lol. "Brown Manual Wagon" is actually one of my online handles. No diesel, though. Gimme a gas V8.
 

BroncoJeremie

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Makes sense how the cars were killed off, it's sad as I loved the focus ST both my brother bought one and I was planning on getting the next gen if came out and then I found out that they were killing off cars, sad; yes but necessary as they didn't sell and suv/crossovers sell a crap ton. Personally I probley would of backed out of the ST as now that I am older I realised how impractical it would be with being a low car
 

FirstOnRaceDay

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I think the vast majority of why ford was so short end of 2019 is due to all the new vehicles coming soon.
everyone is waiting on the new shiny toys. New f150, escape, explorer, bronco and vans. That’s their top selling vehicles.

and NO ONE is buying sedans, even honda and Toyota are way down in 2019 in sedans.
 

Paint

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I think the vast majority of why ford was so short end of 2019 is due to all the new vehicles coming soon.
everyone is waiting on the new shiny toys. New f150, escape, explorer, bronco and vans. That’s their top selling vehicles.

and NO ONE is buying sedans, even honda and Toyota are way down in 2019 in sedans.
In the $$$ ballpark here are also a few fully electric pickups and SUV's coming online in the same time frame.

I'm pretty stoked. The next year is gonna be awesome.
 








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