Those look like YETI tumblers with Bronco custom badging.There was a table setup with Ford reps at Bronco Super Celebration West. They had tablets setup with a survey for those attending. If you did the survey you got a free mug! They are nice quality metal coffee cups with lids. Just letting you know to look for it if you attend the east event. I hadn't noticed but luckily my wife did.
Yeti knock offs = literally the same thing minus the yeti logo.
Should be some on Ebay in a couple weeks.
If you're talking about all the Yeti branded non-cooler crap, I agree. However, I've tried both Igloo and Walmart Ozark rotomolded coolers and have not had good experiences. Sure, the technology is the same but build quality varies significantly. The only cooler I've been able to throw a block of ice into and have it last nearly a week, has been my Yeti.
I think competitors use similar quality parts but overall build is better with Yeti. Also it depends on specific product. Some of their tumblers are built pretty in line with competitors but the markup is only $5 more so yes, in that case you're paying for name which doesn't make much sense.
You can literally say that about anything though. From clothes to cars.. it's almost like people buy what they like. Somewhere someone thinks we're all idiots to want to buy a $50k bronco
