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Once you can no longer change the dealer, the ownership of the Bronco moves from Ford to the Dealer to you after production is completed.
This is why it is critical that you to get everything in writing BEFORE you make your final choice about the Dealer. Ideally, this should be from a sales manager, or someone above the sales manager. That price can be MSRP, X Plan, Invoice, under Invoice etc. In addition, make sure you get in writing the doc fee, and your ability to decline “profit padding” items such as VIN etching, fabric protector etc. Otherwise, once the Bronco lands at the Dealer, all bets are off, and they can charge you over MSRP, and/or include the “profit padding” items in the transaction. If you decide to walk, the Dealer will sell it to someone for over MSRP, given the initial demand for the Bronco. Yes, Ford will frown upon that practice, but there’s not much they can do about it.
This is why it is critical that you to get everything in writing BEFORE you make your final choice about the Dealer. Ideally, this should be from a sales manager, or someone above the sales manager. That price can be MSRP, X Plan, Invoice, under Invoice etc. In addition, make sure you get in writing the doc fee, and your ability to decline “profit padding” items such as VIN etching, fabric protector etc. Otherwise, once the Bronco lands at the Dealer, all bets are off, and they can charge you over MSRP, and/or include the “profit padding” items in the transaction. If you decide to walk, the Dealer will sell it to someone for over MSRP, given the initial demand for the Bronco. Yes, Ford will frown upon that practice, but there’s not much they can do about it.
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