- First Name
- Jake
- Joined
- Jan 4, 2020
- Threads
- 11
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- 2,338
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- 7,076
- Location
- various, construction engineer.
- Vehicle(s)
- '13 SLK55 AMG, '15 Indian Chief, '15 WRX
- Your Bronco Model
- Badlands
- Banned
- #16
It is worse than most people seem to understand.
Since the B&P used to show an extra $300 (in a BL at least) to get the combo over the $1595 Ford charges (across all models, not just Bronco) to get the 10-speed upgrade and the 2.7 EB upgrade (total of $1895). The engine upgrade listed now is still currently $1895 ($700 MORE than Ford charges in the F-150 for an upgrade from a lowly 3.3L to the 2.7 EB)
So Ford was and is still charging $700 more for an upgrade to a 2.7 EB in the Bronco (2.3 EB to 2.7 EB) than in the F-150 (3.3l to 2.7 EB) Their costs of production, installation, and warranty can't be much different between the two, so $700 extra in Fords pocket at this point.
That is why people were not positive it was an error (and it is not unreasonable to believe the manufacturers website when the numbers are a good deal, but not an impossible one.) That extra $700 baked into the pricing structure in a locked combo is the equivalent to a $700 subsidy towards the automatic over the newly designed manual that needs to amortize the design and production costs (design cost per unit is much, much lower in the 10-speed making it a non-factor). Might have well worked out to be 'free' after applying that extra $700 the customer paid for the engine alone.
So Ford already has $700 in option pricing (compared to the F-150) advantage for the 2.7 EB and they want an additional $1595 for the automatic. If you get the 2.7 EB, you are paying the difference, that extra would likely be baked into the WT and FE models base price.
End result; 2.7 buyers are hit with an extra $700 compared to the F-150 2.7 upgrade cost. Why is the 2.7 EB upgrade 63% higher in the Bronco than in the F-150 Ford? Does the 3.3 really only cost 58% of the 2.3 EB to produce (to account for the $700) or is it a cash grab?
(the short version is easily seen in the option costs, just pointing out that it was not unreasonable for people to believe the website pre-change)
Since the B&P used to show an extra $300 (in a BL at least) to get the combo over the $1595 Ford charges (across all models, not just Bronco) to get the 10-speed upgrade and the 2.7 EB upgrade (total of $1895). The engine upgrade listed now is still currently $1895 ($700 MORE than Ford charges in the F-150 for an upgrade from a lowly 3.3L to the 2.7 EB)
So Ford was and is still charging $700 more for an upgrade to a 2.7 EB in the Bronco (2.3 EB to 2.7 EB) than in the F-150 (3.3l to 2.7 EB) Their costs of production, installation, and warranty can't be much different between the two, so $700 extra in Fords pocket at this point.
That is why people were not positive it was an error (and it is not unreasonable to believe the manufacturers website when the numbers are a good deal, but not an impossible one.) That extra $700 baked into the pricing structure in a locked combo is the equivalent to a $700 subsidy towards the automatic over the newly designed manual that needs to amortize the design and production costs (design cost per unit is much, much lower in the 10-speed making it a non-factor). Might have well worked out to be 'free' after applying that extra $700 the customer paid for the engine alone.
So Ford already has $700 in option pricing (compared to the F-150) advantage for the 2.7 EB and they want an additional $1595 for the automatic. If you get the 2.7 EB, you are paying the difference, that extra would likely be baked into the WT and FE models base price.
End result; 2.7 buyers are hit with an extra $700 compared to the F-150 2.7 upgrade cost. Why is the 2.7 EB upgrade 63% higher in the Bronco than in the F-150 Ford? Does the 3.3 really only cost 58% of the 2.3 EB to produce (to account for the $700) or is it a cash grab?
(the short version is easily seen in the option costs, just pointing out that it was not unreasonable for people to believe the website pre-change)
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