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Since the start of this journey, I have been to about 5 dealerships hunting down one thing or another. It amazes me how little salesmen know about the Bronco. It feels like the average salesman is five steps behind. Is it lack of briefing from corporate? Or is it my involvement on the forum that puts me five steps ahead? I am not sure.
Today's experience tipped the scales - I was seeking out carb gray on the explorer. Spoke to a salesman for a five minutes about when he thinks Bronco Sports will be coming to the lot so I could see Area 51. He spent three minutes trying to convince me that the color Area 51 is not a Ford color, and I was mistaken. Like with conviction - the color Area 51 does not exist, nor will exist on future models. Then when asked if he had the color binder, he also claimed no such thing exists. Not that his dealer didnt get them, but the book itself simply were never a thing....I have many other examples from other dealers, but this one was pretty eye popping.
Here I am, mapping out when each Bronco color will be coming out in conjunction with each model's estimated delivery date....and a salesman doesnt even know the #1 popular color for the Bronco even exists? It's such a crazy disconnect.
The reason this is somewhat concerning is that during the unknowns of the ordering process and dealer allocations, I find it hard to believe that when we are in need of answers, we'll get clarity from dealers. Luckily, my dealer is very knowledgeable, and I feel that I'm in good hands...but of the other 5 dealerships I went to, the lack of knowledge was incredible. That's 5 out of 6. I could see this becoming a little problematic, big picture...
Today's experience tipped the scales - I was seeking out carb gray on the explorer. Spoke to a salesman for a five minutes about when he thinks Bronco Sports will be coming to the lot so I could see Area 51. He spent three minutes trying to convince me that the color Area 51 is not a Ford color, and I was mistaken. Like with conviction - the color Area 51 does not exist, nor will exist on future models. Then when asked if he had the color binder, he also claimed no such thing exists. Not that his dealer didnt get them, but the book itself simply were never a thing....I have many other examples from other dealers, but this one was pretty eye popping.
Here I am, mapping out when each Bronco color will be coming out in conjunction with each model's estimated delivery date....and a salesman doesnt even know the #1 popular color for the Bronco even exists? It's such a crazy disconnect.
The reason this is somewhat concerning is that during the unknowns of the ordering process and dealer allocations, I find it hard to believe that when we are in need of answers, we'll get clarity from dealers. Luckily, my dealer is very knowledgeable, and I feel that I'm in good hands...but of the other 5 dealerships I went to, the lack of knowledge was incredible. That's 5 out of 6. I could see this becoming a little problematic, big picture...
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