HB Ford has 6 First Editions on lot w/ $50k ADM

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Huntington Beach Ford has 7 Bronco on their lot. 6 are First Editions. (5-4 door & 1-2 door). All but one of them are green stickers. But they’re marking them up $50,000!!! Even the Badlands non/SAS was sporting a $30,000 markup
I’m so glad I paid MSRP. Couldn’t imagine paying that type of mark up.

4 door First Edition
F4B0F55C-B24A-41AC-AD6B-1A6436D6249C.jpeg


2 door First Edition
BA5BF568-8D42-4970-8A49-DFE8CADF403F.jpeg


4 Door Badlands non/SAS
18169488-0E7A-4E49-891F-F157D93CE19A.jpeg
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So how did they manage to get six FEs? I suspect they pulled the ole last second “bait and switch” on 6 different reservation holders. Seems very scummy to me.
Or the sales manager, GM and owner each ordered 2 FEs on opening night. You were allowed to order 2 Per person.
 

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So how did they manage to get six FEs? I suspect they pulled the ole last-second "bait and switch" on 6 different reservation holders. Seems very scummy to me.
I believe they are also one of the largest (if not the largest) Ford store in SoCal. I'm sure their allocation was already high. But six FE's most likely means at least four people walked.
 

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I love my Bronco and haven't even had the chance to offroad it yet. In that same breath, no way is any Bronco worth that kind of money. It's just not and for a dealer or anyone else to believe it is, is dumb. I' so thankful for having an honest Ford dealership to buy from.
 

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Huntington Beach Ford has 7 Bronco on their lot. 6 are First Editions. (5-4 door & 1-2 door). All but one of them are 6 stickers. But they’re marking them up $50,000!!! Even the Badlands non/SAS was sporting a $30,000 markup
I’m so glad I paid MSRP. Couldn’t imagine paying that retype of mark up.

4 door First Edition
F4B0F55C-B24A-41AC-AD6B-1A6436D6249C.jpeg


2 door First Edition
BA5BF568-8D42-4970-8A49-DFE8CADF403F.jpeg


4 Door Badlands non/SAS
View attachment 213875
Yaaa!!! Lol. Keep our values high. Make that money cali!! Lol. No shame..

No actually its to cover our sky high taxes and gas prices here because of, well, you know why...smart people do anyway.

Thanks for posting this. Adding this data to my "ADM to Value" journal.
 

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THIS is the kind of shit Ford needs to look into. I'm sorry but there is NO WAY ON EARTH one dealer had 6 FE's reservations and all of them cancelled.

Dealer is scamming the system. The way I see it they should not receive any Broncos until ALL the reservations all filled and even then maybe just one or two because of them jacking things up for everyone else.

Disgusting.
 

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THIS is the kind of shit Ford needs to look into. I'm sorry but there is NO WAY ON EARTH one dealer had 6 FE's reservations and all of them cancelled.

Dealer is scamming the system. The way I see it they should not receive any Broncos until ALL the reservations all filled and even then maybe just one or two because of them jacking things up for everyone else.

Disgusting.
I just don't see Ford doing anything about such set ups. Let us not forget Ford decided to obliterate the reservations system with allocations to reward their favored dealers. This outcome was utterly expected and predictable, Ford is not incompetent, they knew stuff like this was going to be the result. The final consumer is way way down their list of things they care about.
 

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I just don't see Ford doing anything about such set ups. Let us not forget Ford decided to obliterate the reservations system with allocations to reward their favored dealers. This outcome was utterly expected and predictable, Ford is not incompetent, they knew stuff like this was going to be the result. The final consumer is way way down their list of things they care about.
I do agree that they DO NOT give a rat's ass about a reservation holder. 😁

I just wanted to vent my opinion that they should.
 

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THIS is the kind of shit Ford needs to look into. I'm sorry but there is NO WAY ON EARTH one dealer had 6 FE's reservations and all of them cancelled.

Dealer is scamming the system. The way I see it they should not receive any Broncos until ALL the reservations all filled and even then maybe just one or two because of them jacking things up for everyone else.

Disgusting.
I agree this dealer needs do feel the hand. One way or another.
 
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