Here is the story Webasto (Bronco Top Maker ) just now opening new factory in Michigan ..Ford moves to limit Top choices

[BroncoBuckaroo]

https://www.bloomberg.com/news/arti...emand-for-spruced-up-bronco-tops-expectations

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[Wanted33]

Ummmm, $1000 in bonus points. I'll be your huckleberry........

 

[Lab00Rat]

$1000 for the disappointment with no mod tops...
I get the headliners and am happier with a bird-in-the-hand.

 

[Headsong]

Would be nice to read. Not a Bloomberg subscriber.

 

[mmorgan]

Ummmm, $1000 in bonus points. I'll be your huckleberry........

I'm in for a base and no mention of $1000 bucks. Just for MOD and dual toppers I guess.

 

[mmorgan]

Would be nice to read. Not a Bloomberg subscriber.

Story was really a little thin on details.

 

[PSUTE]

Would be nice to read. Not a Bloomberg subscriber.

Me either, but here you go:

The revamped Ford Bronco alongside its predecessor Source: Ford Motor Co.
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Ford Motor Co. says it already has more than 125,000 orders for the revival of its classic Bronco sport-utility vehicle, which doesn’t hit showrooms until June.


The order bank is filling faster than the automaker anticipated and represents about two-thirds of the 190,000 refundable $100 deposits made by U.S. and Canadian consumers. Typically, a third to half of such nonbinding reservations convert to actual sales, Ford says. The SUV was unveiled last July.


“The demand for the Bronco has really been overwhelming,” said Mark Gruber, consumer marketing manager for the SUV. “We couldn’t have imaged it would be this much when we decided to bring back Bronco.” About seven in 10 of those initial orders are for high-priced models loaded with options, he said in an interview.


Ford has, however, had another delay for the Bronco’s removable roof. Two options, a high-gloss modular hard top and a roof that came in soft or hard-top versions won’t be available until early next year. The supplier, Webasto, has been hampered by the pandemic but now has its roof plant up and running in Plymouth, Michigan, Gruber said. Ford decided to focus initial roof production on the most popular configurations.


“You’d love to be able to offer everything from the start, but we’ve got to focus on the volume” roof preferences, Gruber said. “We’ll offer these as soon as we can.”

Would be nice to read. Not a Bloomberg subscriber.

 

[Headsong]

Story was really a little thin on details.

We can connect the dots based on the emails anyway....

 

[Wanted33]

I'm in for a base and no mention of $1000 bucks. Just for MOD and dual toppers I guess.

Um, didn't think about that Mark. I guess Ford will be going by the order sheets. With my res date I was looking at a '22 anyway. But, now it looks like it's gonna be a late '22 with all of those early res dates being pushed to '22, and every one of them being ahead of me. What the heck, tain't a thing I can do about it anyway.

 

[Headsong]

Me either, but here you go:

The revamped Ford Bronco alongside its predecessor Source: Ford Motor Co.
LISTEN TO ARTICLE
1:37
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Share
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In this article
F
FORD MOTOR CO
12.32
USD
+0.18+1.48%
Ford Motor Co. says it already has more than 125,000 orders for the revival of its classic Bronco sport-utility vehicle, which doesn’t hit showrooms until June.


The order bank is filling faster than the automaker anticipated and represents about two-thirds of the 190,000 refundable $100 deposits made by U.S. and Canadian consumers. Typically, a third to half of such nonbinding reservations convert to actual sales, Ford says. The SUV was unveiled last July.


“The demand for the Bronco has really been overwhelming,” said Mark Gruber, consumer marketing manager for the SUV. “We couldn’t have imaged it would be this much when we decided to bring back Bronco.” About seven in 10 of those initial orders are for high-priced models loaded with options, he said in an interview.


Ford has, however, had another delay for the Bronco’s removable roof. Two options, a high-gloss modular hard top and a roof that came in soft or hard-top versions won’t be available until early next year. The supplier, Webasto, has been hampered by the pandemic but now has its roof plant up and running in Plymouth, Michigan, Gruber said. Ford decided to focus initial roof production on the most popular configurations.


“You’d love to be able to offer everything from the start, but we’ve got to focus on the volume” roof preferences, Gruber said. “We’ll offer these as soon as we can.”

Thanks, Bud. I still like you most of the time. lol

 

[BroncoBuckaroo]

Would be nice to read. Not a Bloomberg subscriber.

I’m not .. link opens right up

but here:

 

[Onthegas]

Is Webasto a subsidiary of Madrigal Industries?

 

[Wanted33]

Ummmm, $1000 in bonus points. I'll be your huckleberry........

OK, I just read my email, and there is a catch to getting that moola. If I change my Shadow Black top to the MOD or soft top, and then if I somehow get lucky to get a 2021 build then I'll get the 1000 bucks. And, if a frog had wings he wouldn't bump his butt every time he jumped. Yep, the Devil is in the details.

But, I do get price protection. So, there's that.

 

[BroncoBuckaroo]

some German supplier

 

[BroncoBuckaroo]

Bottom line ..according to the news article Ford is going to produce only the one type of hard top this year basically to get more my21 out. Really the buyers who wanted modular roofs are the ones affected, and they have an opportunity to change their configuration and pick up some cash if they were a my21 reservation

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